By Richard Rothfelder, Partner, Rothfelder and Falick I hope you survived Hurricane Harvey with minimal loss. My family was very fortunate to have avoided any meaningful damage. However, not all were so lucky, including the thousands of victims that suffered catastrophic wind damage to their homes and businesses in the […]
By Nancy Fletcher OAAA President and CEO Response to back-to-back hurricanes showcased the speed and reach of today’s out of home (OOH) media. In Florida, the well-organized state outdoor advertising association sent multiple, localized emergency templates for digital billboards BEFORE the storm. Here’s what happened inside the OOH industry as Hurricanes Harvey and […]
Outfront CEO Jeremy Male addressed the Goldman Sachs Communacopia on Wednesday. Here are the highlights from the Seeking Alpha transcript. You can listen to Male’s talk on Events page of the Outfront Website. On the impact of the hurricanes Harvey and Irma: So, as we look around, we were very fortunate […]
Insider hears from the digital billboard manufacturers that digital billboards in Houston held up well during Hurricane Harvey. Clear Channel Outdoor kept all their displays on during the hurricane to provide PSA messaging. Several operators had to deal with power outages but the digital billboards were incredibly resilient. Here’s a […]
The American Red Cross is working hard to provide disaster relieve in the wake of Hurricane Harvey. They are requesting assistance from the OOH industry by placing donation messages around the country to support the relief effort. OAAA members are encouraged to download and use the digital bulletin and poster […]
