Howdy from Houston, where the IBO Spring Conference will be held on April 18 through 21! Yes, once again, Chris Cowlbeck, Becky Smith, and the entire crew at IBO have done a great job, this time in planning a fun and informative conference at the beautiful Omni Hotel in the […]
As we head to Houston, IBO has reached a new record! Conference registration was closed based on reaching maximum occupancy. While we expected this day to come, we are humbled to have over 250 attendees registered, representing 77 OOH companies across the US, and beyond. IBO is comprised of 270+ […]
Are you an Independent OOH Owner who is not a member of the IBO? We would like to show you, firsthand, how the IBOUSA can benefit your OOH business the same way we do for our 270+ member companies. Our footprint has grown to over 80,000 faces across the U.S. […]
Everything you need to know to create even safer OOH operations Investing in safety should be a priority – for the health of our employees and our industry, which is why we’re devoting three days to discussing the practices aimed at keeping your construction and maintenance workers even safer. […]
David Pomeroy is a Houston based billboard advertising consultant who works from the customer side to help businesses grow their revenues by using billboard advertising to target their customers efficiently. Insider saw his recent post and, with his permission, wanted to pass along his thoughts. I had one of the […]
Last Tuesday Billboard Insider ran the press release announcing Brex’s new out of home campaign targeting Houston, DC and Miami Brex is no stranger to out of home. In 2018 the fintech startup spent $300,000 on billboards in San Francisco to build brand awareness. Billboard Insider interviewed Brex CMO June […]
IKE Smart City, a sister company of Columbus Ohio based Orange Barrel Media was awarded a 12 year contract with the City of Houston to install 75 digital kiosks. The kiosks will be placed along sidewalks with high pedestrian traffic. The kiosks will display ads and provide information and direction […]
Texas Highways published A Sightseeing Journey of the Billboards of Houston, 55 Years after LBJ’s Beautification Act. The author spent 4-5 hours driving Houston freeways looking at billboards. Some of the author’s conclusions: There are fewer billboards. “billboards were relatively few compared to the days of my youth…at their peak, […]
By now, most of us have read in Billboard Insider and other publications about the US Supreme Court’s 2015 decision in Reed vs Town of Gilbert, basically holding that regulatory distinctions based on the content of messages displayed on signs violate the First Amendment. But, what about the more fundamental […]
Sometimes you can fight city hall. Richard Rothfelder has written a case study about how Houston out of home companies successfully sued the city to recover $2.5 million in off-premise sign permit fees. Rothfelder’s firm presented the winning arguments for the out of home companies. By Richard Rothfelder City of […]
