Tag: Geopath

Geopath and PMD Present Hyper Local Seminar on May 20

  In the immediate post-Covid-19 world, travel & tourism is gone. People are moving about in smaller areas, trips are shorter.  Local residents, businesses, and neighborhoods will drive the advertising recovery, and the OOH industry itself. Please join us for a lively discussion moderated by Geopath’s Kym Frank,with panelists representing […]

America Reopening: Travel up 18% last week.

Evidence that America is reopening is beginning to mount as the average number of daily miles traveled for individuals is up 18% from 9.8 miles during the week of April 6 to 11.5 miles during the week of April 20. That’s according to an analysis from Geopath, the not-for-profit org that provides the industry-standard […]

Anna Bager and Kym Frank on how coronavirus is impacting Out of Home.

Marketing consultant Lee Rafkin joined Anna Bager (CEO of OAAA) and Kym Frank (President of Geopath) to discuss how the Coronavirus crisis is impacting the out of home advertising industry. These are excerpts from their interview. Lee Rafkin: Hi Anna and Kym. This was going to be a big week […]

Geopath data shows average trip distance up 6% last week.

Americans increased their travel last week, with the average number of daily miles logged increasing 5.7% from the 9.7 miles during week of April 6 to 10.3 miles during the week of April 13. The analysis, conducted by Geopath, the not-for-profit organization that provides the industry-standard currency for out-of-home (OOH) […]

Geopath Releasing Real Time Traffic Metrics

An Important Message from Geopath Regarding New Real-time Metrics  I hope this message finds you safe and well during these unpleasant times for our nation and the world. Historically, Geopath impressions were used as a forecasting metric in order to predict the audience delivery of an out-of-home (OOH) campaign. They […]

Geopath on Coronavirus

Dear Colleagues and Friends, We are all experiencing uncertain times amidst monumental challenges for our families, our communities, and our businesses. Americans are heeding the urgent warnings of public officials and staying home, and as a result, restaurants have closed, stores have shuttered, small businesses are struggling, and companies big […]

Geopath Spotlight: Top OOH Spenders By Industry

Geopath has a wealth of data which can provide you insights to run your out of home business better. Want to target specific audiences with out-of-home, or learn more about advertisers in key industries? We can help with both, and much more here at Geopath. Our past two Geopath Spotlights have […]

GO 2020 conference postponed.

The GO2020 conference becomes a casualty of the coronavirus.  This means that the Digital Signage Expo, the GO2020 and the World Out of Home Conference in Toronto have all been put off. Insider’s take:  A necessary step.  Some prudence and social distancing will make it much easier to manage the […]

Geopath Spotlight: Automotive Industry

Geopath has a wealth of data which can provide you insights to run your out of home business better.  Want to target specific audiences with out-of-home, or learn more about advertisers in key industries? We can help with both, and much more here at Geopath.  For today’s Geopath Spotlight, let’s […]

Geopath Spotlight: QSR Industry

Geopath has a wealth of data which can provide you insights to run your out of home business better.  Want to target specific audiences with out-of-home, or learn more about advertisers in key industries? We can help with both, and much more here at Geopath.  For today’s Geopath Spotlight, let’s […]