Tag: Geopath

Geopath Releases Travel Report for Top 100 DMA’s

Geopath has released the average daily miles travelled report for the top 100 DMA’s dated 6/29/20.  Download the report and send you clients the chart for your DMA.  Here is the chart for the New York DMA.   [wpforms id=”9787″] Paid Advertisement

Geopath: Distance travelled is 86-97% of normal, depending on region.

Daily miles traveled are 86-97% of normal with the highest rebound from covid in the North Central regions and the lowest rebound in the Northeast according to Geopath’s COVID 19   Regional and DMA Analysis dated June 22, 2020.  Download the 107 page report and you can see trends for your […]

Geopath: Traffic is 91% of normal.

US travel is now 91% of normal according the the Geopath Mobility Update for June 18, 2020. Average miles travelled increase by 0.8 miles during the week ended June 15, which marks the 9th consecutive week of growth. 5 states now have daily travel above pre-covid levels.  Another 18 states […]

Out of Home Debt Markets Resilient

The out of home debt markets have been remarkably resilient during the Covid.  Clear Channel just amended its credit agreement  to get more flexibility.   OUTFRONT did the same in April.  Lamar expects to come through the downturn without asking for any covenants amendments from its lenders and it raised $400 […]

Geopath reports 8th consecutive week of traffic growth.

Geopath reports that the average daily distance traveled increase from 14.5 miles for May 25-June 1 to 15.6 miles for June 1-8. Some other highlights from the Geopath Covid-19 Mobility Update dated June 11, 2020.  Daily distance travelled is  87% of what it was prior to covid restrictions. Michigan lead […]

Geopath Hosts Independent Operators Panel Friday

Geopath is sponsoring an independent out of home operators webinar Friday at noon easter time to discuss how to prepare for markets reopening. You can register for the panel by clicking this link. [wpforms id=”9787″] Paid Advertisement

Geopath: Travel Up for 7th Consecutive Week

Average miles travelled per day increase for the 7th straight week according to the Geopath COVID-19 mobility update for June 5, 2020.  Average total miles travelled per day increased from 14 for the week beginning May 18 to 14.1 for the week beginning May 25. Every state has seen a huge […]

Toni Short on the Benefits of Geopath Training

InSite Street Media’s Toni Short provides a breakdown of how she delivers ongoing Geopath training to all employees. When I was a beta tester of the Geopath Insights Suite, I was able to go through the entire platform and training program now available through the Geopath Learning Lab. With the […]

Geopath Reports 41% Increase in Average Miles per Day Across 100 DMA’s

Geopath and intermx have released the average daily miles traveled report for the week ended May 22.  Traffic increased across all 100 top DMA’s in the US. The median increase in average daily miles travelled across the top 100 US DMA’s was 41% over the past month. New York (up […]

Geopath reports more people leaving home every day.

As the reopening of States picked up steam last week, 7 out of 10 people in the U.S. left their home, traveling at least 1 mile from their home on the average day – with some of the greatest mobility occurring in the hardest hit regions. That’s according to an analysis […]