SACRAMENTO, CA (June XX, 2021) – Adload Technologies, a programmatic digital out-of-home (DOOH) advertising platform reaching audiences across all roadways, today announced it has joined Geopath, the not-for-profit organization that provides the industry-standard currency for out-of-home (OOH) advertising. Adload Technologies installs smart digital displays on the back doors of commercial […]
OAAA’s Mission By: Anna Bager President & CEO, OAAA Click here to view the published article. As the OOH industry’s leading trade organization, our mission is to protect, advocate, and accelerate the growth of the entire OOH industry on behalf of our members. We do this by advocating for […]
Billboard Insider has confirmed with several sources that Kym Frank has resigned as Geopath President. Frank had been President of the out of home audience measurement organization since 2015. Frank was a forceful advocate for the power of out of home in her blog posts and twitter feed. We wish […]
The OAAA/Geopath 2021 Conference Agenda has been released. Billboard Insider doesn’t want to miss the Leadership Outlook panel. Plenty of other great panels. US House Majority Whip James E. Clyburn and Ken Klein on Political Issues Alexis Ohanian and Adquick CEO Matt O’Connor on OOH for Social AmpliAnna Gager interviews […]
On yesterday’s Billboard Insider podcast Stephen Freitas suggested the out of home industry needs to move towards real time impressions data in order to compete effectively with online advertising. Billboard Insider asked Geopath President Kym Frank about the path to real time impressions. Kym, how often does existing Geopath impressions […]
WASHINGTON D.C. (February 16, 2021) – The Out of Home Advertising Association of America (OAAA), the national trade association for the entire out-of-home (OOH) and digital OOH media ecosystem, today announced a joint diversity, equity, and inclusion (DEI) initiative in partnership with Geopath, the not-for-profit organization that provides the industry-standard measurement […]
A Message from Kym Frank As we closed out 2019, eager to jump into 2020, no one could have predicted how COVID-19 would take hold and completely transform not only the advertising industry, but our everyday lives. Personally, I was very much looking forward to 2020 – OOH’s growth as […]
Company: Reeves Shaw Media Markets: Alabama, Florida, Georgia, North Carolina, Tennessee, Turks and Caicos Address: Atlanta, Georgia. Email: tshaw@reevesmedia.com Phone: 770-314-3859 Reeves Media is a sales rep firm representing high profile out of home locations in the Eastern United States including the following markets: Atlanta, Charlotte, Nashville, Huntsville, Orlando and Tampa, […]
New York, New York – Clear Channel Outdoor Americas (CCOA) (NYSE: CCO) today introduced a more effective way for brands to reach highly coveted B2B audiences as they leverage the company’s audience planning solution: RADARView®. In a new partnership and data integration with Bombora, the leading provider of B2B intent […]
We’re taking today and tomorrow off for Thanksgiving. Billboard Insider has lots to be thankful for: To Outfront Media Real Estate Rep Shelli Bergren for being Billboard Insider’s first newsletter subscriber. To Hunter Hampton at Stott Outdoor for being Billboard Insider’s most recent and 2,935th newsletter subscriber. To Barr Media’s […]
