In March 2019 Geopath formed a Futures Council to help Geopath and the out of home industry prepare for the future. Here is a closeup on the Council’s leaders. They talk about their background and roles, why they joined the council and what it was like creating a best practices […]
8 OOH Media Plan Awards Were Presented at OOH: NOW Event in NYC December 5, 2019 (New York) – The 2019 Out of Home (OOH) Media Plan of the Year was awarded to Posterscope for the United Airlines Win NY OOH campaign. Anna Bager, president & CEO of the Out […]
Did you know: Monroe is the eight largest city in Louisiana. El Dorado has a rich history as an oil “boom town” in the 1920’s. This week’s Geopath market spotlight focuses on the Monroe, Louisiana, El Dorado, Arkansas DMA. Infographics for the top DMAs and much more are available to […]
Did you know: Peoria is the largest city on the Illinois river. Peoria is the headquarters for Caterpillar Inc., one of the 30 companies composing the Dow Jones Industrial Average. This week’s Geopath Market Spotlight focuses on the Peoria-Bloomington DMA. Infographics for the top DMAs and much more are available […]
Did you know: Downtown Colorado Springs north-south streets are named after mountain rangers and east-west streets are names after rivers. Pike Peak, elevation 14,115 feet, lies 12 miles west of Colorado Springs. This week’s Geopath Market Spotlight focuses on the Colorado Springs, Colorado DMA. Infographics for the top DMAs and […]
Did you know: Cedar Rapids is the 2nd largest city in Iowa with just under 130,000 residents. Cedar Rapids is the hometown to actors Elijah Wood, Ashton Kutcher, Ron Livingston, Bobby Driscoll and Michael Emerson. This week’s Geopath Market Spotlight focuses on the Cedar Rapids, Iowa DMA. Infographics for the […]
Steve Nicklin, the OAAA’s VP of Marketing, travels the country making the case for out of home to ad agencies and ad buyers. Here are 10 tips Steve shared on how to get more national and regional advertising business at the fall IBO conference. Be timely and responsive to the […]
Did you know: Boise was crowned the number one “Adventure City” in the United States by National Geographic Bike Magazine named Boise as the top mountain biking town in the entire country. This week’s Geopath Market Spotlight focuses on the Boise, Idaho DMA. Infographics for the top DMAs […]
Today’s podcast guest is Pat O’Donnell, President, YESCO Outdoor Media. Pat manages an out of home plant with 2,250 faces and sits on the board of directors of the OAAA and Geopath. Pat talks about doing 63 tuck-in acquisitions, using Blip, priorities for the year ahead and hot-button legislative issues. […]
New York, NY, October 24, 2019 – Geopath, the not-for-profit organization that provides the industry-standard currency for out-of-home (OOH) advertising, today announced that it has been selected as a 2019 Street Fight Innovator Awards ‘Best Analytics Platform’ finalist for its new measurement system, the Geopath Insights Suite. Previously, Geopath measured […]
