Bloomberg has confirmed that Lamar is nearing a deal to buy Fairway Outdoor Advertising Billboards in North and south Carolina, North Georgia and Wisconsin. Bloomberg reports a purchase price of $416.5 million, slightly less than the $425 million which Insider reported earlier today. Fairway Equity Investor GTCR gets liquidity on […]
Insider hears from reliable sources that Lamar is buying the Fairway assets in 6 markets including north Georgia,North Carolina,South Carolina and Wisconsin today. The purchase price is approximately $425 million. The remaining Fairway Markets, including Indiana, Texas and Tennessee, will be be sold on a piecemeal basis in the future. […]
The Fairway sale has been through multiple rounds of bidding. Expect an announcement soon. Scarcely a day goes by without Insider hearing some new rumor. Here’s the latest. The sale will occur in geographic clusters. Lamar will buy one or more of the pieces. Wouldn’t be surprised if this includes […]
How much of every dollar of billboard revenue should be left after paying your vendors, landlords and employees? 45 cents according to Boston Omaha, the parent company of Link Media Outdoor. Take a look at the table which appeared in Seeking Alpha’s Boston Omaha: A Potential Opportunity for Long Term […]
Insider has a well-worn copy of Theodore Levitt’s The Marketing Imagination. Levitt contrasts selling with marketing: Selling Marketing Focus on Seller Focus on buyer. Wants to turn a product into cash Wants to satisfy the needs of the customer. One product Product clusters The best companies create and keep customers […]
ATLANTA, GA (July 2, 2018) – Adams Outdoor Advertising and Fairway Outdoor Advertising will donate more than 700 billboards in 21 states to bring to life lettering artists’ renderings of positive messages. The designs came from Goodtype’s #goodtypetuesday challenge, in which lettering artists and illustrators from around the world were asked what they would put on a billboard. Entries were posted to […]
Should a billboard hold up development? That’s the provocative headline of a Post Bulletin article. Fairway has a legal two sided conforming billboard on the site pictured above in downtown Rochester, Minnesota. EKN Development wants to add an 8 story building on the site and has approached Rochester to ask for […]
Last week, Kevin Gleason, Sean Reilly, Scott Wells and Jeremy Male appeared at a GO2018 CEO Town Hall last week. The panel was moderated by Horizon Media CEO Jill Nickerson, who contributed this quip: “Don’t think of out of home as a medium, think of it as a large.” Here […]
Bloomberg reports that Adams Outdoor Advertising and Fairway Outdoor Advertising are exploring the possibility of converting from corporations to a REIT. They may merge and possibly go public as well. By converting they would join Lamar, Outfront Media and Landmark Dividend as REITs. A real estate investment trust (“REIT”) is […]
Kenny Robison has a Seeking Alpha post which says Lamar is undervalued by 30%. We’ll review Robinson’s financial analysis next week. This sentence in Robinson’s article caught Insider’s eye: “The company (without distracting from the client’s advertisement) strategically places its logo center stage at the base of each and every […]
