Tag: Fairway

Fairway’s Last Two Markets Sold?

Rumor has it that private equity fund GTCR has signed an agreement to sell the last remaining Fairway Outdoor markets (Georgia, Alabama, Florida and Kentucky) to Standard Outdoor. Standard Outdoor is a subsidiary of Standard Diversified, the publicly-traded holding company which has investments in out of home, tobacco and insurance.  […]

Chris Baughman: Out of Home is About People

Insider talked with Chris Baughman about what he’s learned in 30+ years in the business, what he thinks of Anna Bager and what’s next for him now that the Fairway Southwest assets have sold.  Baughman was the General Manager of Fairway’s Southwest Division which was recently sold to Lindmark Outdoor. […]

Reagan Closes Indianapolis, Rochester and Chattanooga Purchase

  Reagan Outdoor Advertising closed on the purchase of the Indianapolis, IN, Rochester MN and Chattanooga, TN plants from Fairway last Friday June 7.  Bill Reagan tells Insider: “There will not be any major changes.  Maybe only one or two people.”  Reagan funded the transaction with a $260 million credit […]

Examples of How Digital Billboards Communicate With The Public During Emergencies.

Last Friday’s story on Ashby St’s tornado warning network illustrates how digital billboards perform a huge public service by allowing government agencies to communicate with the public in an emergency.  Ashby St isn’t the only out of home company which uses digital billboards to help communicate with the public in […]

Reagan Buying Fairway Assets

Reagan Outdoor has signed an agreement to purchase the assets of Fairway outdoor in Indianapolis IN, Chattanooga TN and Rochester, MN.  Citigroup Global Markets Inc served as financial advisor to Reagan.  Barclays committed financing.  Reagan will fund the transaction with a new multi-million dollar bank deal. Signing comes after several […]

Fairway Snags Campaign for Every Digital Board in Chattanooga

A sales rep’s dream.  The client takes every flip on every digital billboard your company owns in the market.  Fairway Outdoor Advertising achieved this in Chattanooga as you can read below: February 1, 2019.  Fairway Outdoor Advertising and EPB have partnered for the launch of #HappyDay. Fairway Outdoor Advertising is […]

Fairway Rumors

Here’s what Insider hears about the sale of the remaining Fairway assets.   Reagan Outdoor is leading bidder for Fairway Tennessee, Indianapolis and Minnesota.   Link Media Outdoor is in the lead for the Fairway Texas assets.   Each of the pieces of the transaction is probably big enough that […]

Buying Stock Versus Buying Assets

Insider noticed  Lamar bought stock when it purchased certain Fairway Outdoor assets in December. Sellers like to sell stock rather than assets because they get better tax treatment and the transaction is easier.   Buying stock is OK for a big public out of home company but Insider recommends against small out of […]

Sean Reilly on Fairway: We got exactly what we wanted.

Here’s a summary of Sean Reilly’s comments from last Friday’s conference call announcing the $418.5 acquisition of 8,500 Fairway outdoor faces in North Carolina, South Carolina, Georgia, and Wisconsin. On how the transaction came together “We had looked at this property about 4 years ago and we were outbid by […]