Tag: emoji movie

How Digital Data & Innovation are Making OOH a Core Media Buy

By Stephen Freitas OAAA Chief Marketing Officer   Over the past several years, there has been a flood of new technologies transforming the out of home (OOH) industry, resulting in major shifts to nearly every aspect of the business. The transformation began a few years ago with the development of high-quality, high-definition […]

Lamar uses traffic & weather trigger ads in emoji movie campaign

Lamar Advertising and Sony recently kicked off a fun new digital out of home campaign to promote the upcoming release of The Emoji Movie. Using Lamar’s dynamic digital capabilities, each billboard automatically displays a contextually relevant ad for The Emoji Movie triggered by the current traffic and weather conditions. This is […]