Long-standing Out of Home specialist agency EMC Outdoor has promoted industry veteran Christie Massey to the position of President to help lead the agency into the future. Philadelphia, PA. 8/18/2022. EMC Outdoor is pleased to announce the promotion of Christie Massey to the position of President. Massey has been with the […]
Tag: EMC Outdoor
Karen Czech Falout Joins EMC Outdoor as New VP of OOH Media Strategy
NEWTOWN SQUARE, Pa., Jan. 7, 2020 /PRNewswire/ — EMC Outdoor announces and welcomes, new hire, Karen Czech Falout to join the agency’s team as Vice President of Out of Home Media Strategy. Based out of Chicago, Illinois, Falout will focus on cultivating strong relationships with clients in the Midwest and surrounding regions. Falout joins the […]
From Directional to Behavioral – The Wedding Cake Model of Out of Home Media Planning
By Matthew Noll, EMC Outdoor Think of a wedding cake – close your eyes and picture it in your mind. It probably has several tiers, each one getting a little bit smaller as you move up – right? It turns out that wedding cake is a pretty good model for […]
Out of Home, ROI and the Media Mix
by Matt Kelchner, Media Coordinator, EMC Outdoor What would you do if we were to tell you that in order to make your advertising campaign work to its fullest extent, you should not only triple your Out of Home budget, but take dollars away from television and radio to do so? Now […]
Digital Immersion & Its Impact on OOH – A Future Look
By Jerry Buckley, Director of Marketing, EMC Outdoor The first time I placed Virtual Reality (VR) goggles on my head, I was not too impressed with the immersion experience that I was having. The goggles were bulky, I was tripping over the tether cord, and I was accidentally hitting […]