McKinsey Partner Scott Nyquist takes a skeptical view of driverless cars in Why Driverless Cars Might Not Hit The Road So Fast. Next time you hear someone say they think that we’ll all be driving driverless cars in 10 years remind yourself that the error rate on futuristic projections is […]
Insider couldn’t help smiling at this Forbes article in which equity fund investor Randy Rowe of Green Courte Partners, “an expert in urban real estate” predicts that autonomous cars will wipe out the billboard advertising business. Insider notes with amusement that Rowe’s company is a lead investor in The Parking […]
Company: ATA Outdoor Headquarters: 2 Alden Ave, Greenland, NH 03840 Markets: New England, including Maine, New Hampshire, Vermont & Massachusetts Phone: (603) 436-0008 Email: info@atatransit.com Founded by Jane Cutter in 1992, ATA Outdoor was created based on a perceived need that all public transit agencies in New England, with fleets […]
Don’t underestimate the ability of politicians to get it wrong when it comes to driverless cars. There’s a bill in the Massachusetts legislature which would tax driverless cars by the mile, allow municipalities to ban driverless cars and require that all driverless cars be emission free! A bad approach to […]
The design chief at Mercedes-Benz says autonomous cars are overhyped: “It’s a bit hyped. It’s like with electric cars. Everybody had electric cars and it looked like everyone would drive electric cars tomorrow and I think autonomy is like that.” The San Francisco Chronicle says city leaders are rethinking the […]
Matt O’Conner the founder of AdQuick sent Insider these thoughts on driverless cars and billboards. AdQuick has developed an online marketplace for buying and selling out of home advertising. Pros for the Billboard Industry: Driver attention is no longer a safety concern, which may open opportunities for sign development and […]
Insider asked yesterday whether Driverless cars are a problem or an opportunity for the out of home advertising industry. Driverless cars will create marketing opportunities according to Yariella Coello’s op-ed in yesterday’s MediaPost. Coello states that drivers won’t have to concentrate on the road so they’ll be more receptive to […]
In his 2004 essay What Makes An Effective Executive Peter Drucker listed this as practice #6 for effective executives: They focused on opportunities not on problems. Effective managers do not view change as a threat. They ask “how can we exploit change to benefit our enterprise and then they put allocate […]
Google’s got a driverless car running around Insider’s hometown of Kirkland, WA. Here’s a Google video about the driverless car. Will driverless cars hurt the outdoor advertising business? Insider doesn’t think so. There are plenty of non-driving people in vehicles right now. They’re called passengers. Many of them still […]
Stephen Freitas is Chief Marketing Officer of the OAAA. He is the leading industry marketing spokesman and thought leader, helping to advance and unite the out of home advertising industry through education and marketing. Before joining OAAA, Freitas spent a decade developing high profile marketing programs for Clear Channel Communications […]
