Tag: digital

Why Outdoor Advertising Is Not at War with Digital Advertising

Insider thanks Kevin Bartanian EVP, Sales & Business Development at StandardVision for allowing us to reprint his article.   There are several spurts of development in the Outdoor Advertising (OOH) space causing much buzz and excitement. Better metrics, more VC money for tech startups in the sector, quality inventory, and automated buying platforms […]

OOH Experiencing A Renaissance

IndaStra ran an article very positive on the prospects for Outdoor.  You can read more of the detail on their site, but here’s why IndaStra thinks  OOH is more relevant than ever. Until teleportation is an option, consumers will go outside. Consumers can try to ignore billboards, but they’re always […]

Mount Pleasant Residents Oppose Digital Billboard

“I don’t think there’s one respectable argument besides a little bit of snobbery.”  Property owner Russ Holiday, quoted in the Post and Courier on arguments against his request to permit a digital billboard on his property. The Post and Courier reports that residents are opposing Adams Outdoor’s request for a […]

Augmented Reality Billboard Lets You Pet a Cheetah

If your next Australian vacation takes you through Canberra Airport you can check out a new state-of-the-art advertisement that will watch you while you are watching it. The augmented reality screen invites people to pretend to pet a cheetah at the National Zoo & Aquarium, search for bettongs at Mulligans […]