Tag: digital signs

Southborough Digital Appeal Prevails

Insider reported last week about Lamar appealing a written decision by the Southborough Building Commissioner who required the Company get a report from the Planning Board before even submitting its application for a use-variance to the Zoning Board of Appeals.  Lamar had filed an appeal on the decision. Wicked Local […]

Shassian says Outfront’s Digital Billboards Generate a 25% ROI.

Don Shassian, Outfront’s Chief Financial Officer spoke at the 24th Annual Deutsche Bank Leveraged Finance Conference, September 28, 2016 in New York City.  You can listen to the talk on the Outfront Events and Presentations Page.  Here’s a summary of the talk: On Outfront’s recent win of the Boston Transit […]

It’s All About [Audience] Location, Location, Location!

Here is a recent blog post from Scott Fiaschetti of Geopath.    The old adage attributed to Lord Harold Samuel, a British real estate tycoon, that “the three things that matter in property are: Location, Location, Location” has never been more relevant for marketing and out-of-home advertising…but now, it’s all about “Audience […]

Grand Forks Votes No On Digital

We reported yesterday on Sky Digital’s sign application in Crookston MN. Sky Digital was also in the news in Grand Forks, North Dakota as their Planning and Zoning Commission voted 11-0 to block five proposed digital billboards last week. The vote was their response to an appeal Sky had filed with […]

Digital Billboards Q&A

Billboard professionals seeking digital billboard permits have heard these arguments from opponents: Wait, aren’t digital billboards in federal court? What about lighting? So are digital billboards safe? Billboard Insider asked OAAA to prepare a succinct, updated position paper for industry advocates, regarding these common debate points: Wait, aren’t digital billboards […]

Crookston MN Evaluating Digital Sign Request

Last year the University of Minnesota Crookston, in Crookston, MN, approached the City about potentially placing a billboard on University property on the north end of town. The City modified its existing ordinance relating to billboard-related signage to allow a limited number of billboards along a major corridor like University […]

Scenic America on Court of Appeals Loss

It’s useful to know how the other side thinks even when you don’t agree.  Scenic America posted these comments on its website after losing its challenge to Federal Digital sign guidelines this week: Fifty years after the passage of President and Lady Bird Johnson’s Highway Beautification Act, the U.S. Court […]

D.C. Says Large LED Signs Are A Danger

As a followup to our previous post on September 2nd, more news, this time  from the Washington Post. The District of Columbia is alleging that the proposed large LED signs in the city, were constructed illegally and are a danger to the public. In a lawsuit, filed in D.C. Superior Court […]

Darrin Friskney on Watchfire’s 5 Year Guarantee

Last week Watchfire announced a five-year brightness guarantee, uniformity guarantee, parts and labor guarantee and a money back guarantee relating to its new MV Class digital billboards. Insider interviewed Darrin Friskney, Watchfire’s VP of Digital Outdoor and Marketing about the announcement. Darrin, how are Watchfire’s MV class digital billboards different […]