Neil Bell owns New South Outdoor which operates 5 digital billboards in Auburn and Opelika Alabama. He also owns Ripple Feed, a company which provides software to allow customers to automatically load ads into a digital sign’s content management system. The system costs $29-$65/month, depending on the number of ads which are […]
WEWHOville reports that The West Hollywood City Council will be asked to endorse an iconic proposed billboard known as “The Belltower” on Sunrise Boulevard. The project is a collaboration of Orange Barrel Media, Tom Wiscombe Architecture, the Museaum of Contemporary Art and Walter P Moore engineers. If approved the project […]
Digital billboards have become much more efficient. Here’s a September 22, 2016 Daktronics blog post about a customer who reduced his power bill by 50% by replacing a 2005 digital sign with a 2016 digital sign. Long Time Customer Sees Massive power Savings. If you’re an Independent billboard operator and […]
Guess what’s the number one search query on the Billboard Insider website this year? “How to hack a digital billboard.” There are lots of people out there who would love to hack your digital signs to make you look bad or simply to show they can get away with it. […]
Great video on Clear Channel’s RADAR system. Also a good primer on the how to’s of digital audience segmentation for outdoor. Paid Advertisement
The Yuma, AZ City Council has approved an ordinance to amend the city’s off-premises sign regulations as reported by the Yuma Sun. The amendment made the following changes to a 2015 ordinance which made most of the city’s 165 billboards non-conforming. Grandfathering for non-conforming signs: “The lawful use of any nonconforming […]
Insider has attached a Watchfire Press Release about a widget which lets owners of Watchfire digital billboards integrate real time baseball scores into their boards. Seems like a great way to make use of unused space on a board during playoff season for any sport. DANVILLE, Ill. – (October 4, […]
The Yuma Sun reports that the Yuma, Arizona City Council is considering the following changes to the city’s sign ordinance: A limitation of digital sign brightness to 6,500 nits during daylight hours and 300-342 nits during nighttime. Extensions can’t extend more than five feet beyond a horizontal surface of a […]
Gov. Jerry Brown signed off on a new law last week that could allow more digital signs in downtown Los Angeles. As Insider reported on September 5th AB1373 would require billboards to conform to whatever sign ordinance the City Council passes. The new bill allows developers to potentially erect several giant electronic billboards around […]
Formetco announced a 10 year parts warranty on FTX digital billboards last week. Insider talked with Jock Gibb, VP Sales about the announcement. What factors have led Formetco to offer the warranty? We have spent a lot of time getting feedback from the outdoor industry. What we have learned is […]
