Tag: Digital Out of Home

Kevin Gephart on Unique Benefits of Digital Out of Home

Billboard Insider is running a series by out of home sales expert Kevin Gephart on how to sell digital out of home.  Today Kevin talks about how digital out of home is unique. Why DOOH is unique Roadside digital billboards are as old now as TV was in 1972.  What’s […]

61% of Senior Ad Execs Think Digital OOH Best Way to Reach Young Consumers

Miami Beach, FL / December 21, 2021– New research from Alfi (NASDAQ:ALF), an AI enterprise SaaS advertising platform, reveals that 61% of senior advertising executives strongly believe Digital out of Home (DOOH) advertising is the most effective way to reach young, consumers who are tech-savvy, highly social, and on-the-go, therefore […]

Yahoo Helps Advertisers Execute Digital OOH

New York, NY – October 14, 2021 – Yahoo today announced In-Flight Sales Analysis (ISA) for digital out-of-home (DOOH), allowing advertisers to tie online and offline sales with DOOH ad exposures, as well as measure and optimize for near real-time campaign performance. The solution is enabled by integrations with leading and […]

Apple’s Privacy Update Is An OOH Opportunity

By James Munnerlyn, President and Co-Founder of Blip Billboards Facebook and Instagram ads — along with other forms of digital advertising — are now becoming less effective at targeting and more expensive because of Apple’s latest iOS update and privacy policy. This shift is forcing small and medium businesses (“SMBs”) to […]

Digital Out of Home: The Key to Marketing to Gen Z

By Ran Ben-Yair, CEO and Co-founder of Ubimo. The advertising industry as a whole is on the verge of a seismic shift. After two decades of learning about and acclimating to the shopping habits of Millennials, they’re being supplanted by the ascending Generation Z, the first generation of true digital […]

What the Digital Out of Home Primer Says About Keeping Digital Billboards Safe

The second most popular post on the Billboard Insider website is Hacking Digital Billboards.  There are people out there who would love to hack your digital signs.  The Digital Out of Home Primer which was published last week contains an outstanding summary of the issues relating to digital billboard security […]

Vistar launches dedicated storefront for Digital Out of Home

New York – June 28, 2018 – Vistar Media, a programmatic technology company for digital out-of-home (DOOH), today announced the launch of the first global dedicated storefront for private marketplace (PMP) deals in DOOH. Through the Vistar “Deals Discovery” storefront, buyers can now explore custom packages curated by the world’s […]

Rob Norman on digital out of home growth, privacy and augmented reality.

Rob Norman, Chief Digital Officer of Group M Worldwide talked about digital out of home at Wednesday’s Video Everywhere Summit.  Insider has excerpted some of Norman’s comments. What’s driving brands to digital out of home? Increasingly advertisers are looking to join up campaigns across locations and devices.  You would expect […]

Case studies prove digital out of home works.

Rainbow Kirby-Stearns is a Marketing Communications Specialist at Clear Channel Outdoor.  Liz Rave is a marketing director at Outfront Media.  They’ve written a terrific article for the Interactive Advertising Bureau (“IAB”) on how to use digital out of home effectively.  Insider thanks Kirby-Stearns and Rave and the IAB for permission […]