Toronto, ON, December 2, 2020 – Canada’s leading Out-of-Home advertising company PATTISON Outdoor Advertising expands its national offering of premium, large-format Digital advertising displays with the launch of a new dual-sided Digital Superboard located on the Gardiner Expressway, West of Dufferin Street in Toronto, Ontario. Measuring at 16’ x 56’, the […]
Tag: digital billboards
MLS Connected Digital Billboards Controlled by Real Estate Brokers Launch in US
Bismarck, ND (October 27th, 2020) – Realty One Group – Encore became the first real estate brokerage to control their digital billboards in real-time with the Lucit Layout smart-phone application connected directly to their MLS system. Layout, which launched earlier this year for auto dealers, automatically generates digital billboard creatives […]
Grey Vick On Small Market Digital Billboards
Today’s podcast guest is Grey Vick the founder Grey Outdoor, an independent out of home company with 260 billboard structures in North and South Carolina. Here are his thoughts about digital billboards and small markets. On Digital signs. We’ve got a few digitals and we’re going to be doing more…We’ve […]
Bash Hamis on Media Resources’ award winning 3D billboard design and how digital billboard sales are recovering from covid
Media Resources the digital billboard manufacturer, installer, 3D fabricator and large format printer has appointed Bashir Hamis to head up the quoting and front end marketing teams. Hamis gave Insider an update on what’s new at the company. Bash, how did you get into out of home? I went to […]
Toyota Dealership uses Smartphone App to Program Ads on Digital Billboards
Dan Porter Motors, Dickinson, ND, in June of 2020 became the first automotive dealership in the U.S. to control their inventory on outdoor digital billboards, in real-time with the Lucit Layout smartphone app. “Our objective was to develop an application to publish inventory, to digital billboards, with a single click”, […]
Community Friendly Digital Billboards
What can the industry do to help make digital billboards more community friendly? That question has been on the mind of Media Resources’ Chief Product Architect, Cheng Qian, for years. Digital Billboards have proven very effective, dynamic tools to connect people with products, services, and information. However, the use of […]
Watchfire introduces light blocking technology
Watchfire has designed a new patent pending digital billboard light blocking technology for locations that require a narrower viewing angle. Insider talked with Watchfire’s Darrin Friskney about the product. Darrin talk about the louvers. The louvers eliminate light spillage from digital billboards by narrowing the billboard viewing angle from 140 […]
Plainview LED Expands Chattanooga Operations
Chattanooga, Tennessee-based PlainView LED is expanding operations with a new assembly plant. The 10,500-square foot facility was purchased March 24 of this year, as the COVID-19 pandemic began to rock Tennessee. PlainView LED staff members completed building renovations in just 45 days. “The ‘pause’ in the economy allowed us time […]
Despite downturn, Blip maintains business by helping digital billboard operators and advertisers survive the crisis
Blip Billboards is a web-based, automated OOH buying platform which allows businesses to buy digital billboard ad space on any budget, via pay-per-flip basis. Via Blip, businesses can place ads in any of the 250 participating DOOH networks operating almost 1500 digital billboards across the USA. Insider talked with Blip co-founder […]
Yoakum on Digital Billboard Standards
By Kerry Yoakum, VP of Government Affairs, OAAA. Billboard Insider recently published support for standardization for the sake of advancing digital billboards. Here’s a link to OAAA’s webpage on billboard standards which is available to the public. Aspect ratios The first guideline you will find is a document which provides […]