Insider reported back in July 2020 that the City of San Jose was considering allowing up to 90 new digital billboards on private property as well as some smaller signs on public land. Though the City has had a prohibition of new billboard construction on public and private land, San […]
Last week Formetco announced a replace your face program to help out of home companies to finance the retrofits of their aging digital signs. Insider talked with Formetco’s Matt Leech about the program. Who is the program meant for? This program is geared towards Independent Operators who are looking for […]
BROOKINGS, S.D. – Feb. 10, 2021 – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, announces the release of the DB-6600, the company’s latest digital billboard solution, featuring additional memory and processing power that better supports the latest trends in programmatic advertising, audience measurement and mobile integration. “With technology, the future depends on the choices you make now,” shared Lori Sieler, Daktronics OOH product manager. “Our displays are like your mobile phone; each new model offers expanded capabilities. When we […]
Overseas scammers are posing as AR department representatives for digital billboard manufacturers and are asking you to change the wire instructions and payment instructions for your digital billboard purchase. Insider is aware of scam emails sent in the name of 2 of the top 8 digital billboard manufacturers complete with […]
SB 61 was approved by the Utah Senate Business and Labor committee by a 6-2 vote. The bill would do the following: Prohibit Utah municipalities or counties from from restricting digital billboards. Prohibit Utah municipalities from requiring a billboard company to take down a billboard for every digital billboard conversion. […]
In 2018, we reported that YESCO achieved an 11% increase in revenues by installing Blip on digital billboards, and was satisfied with Blip’s service. Billboard Insider wanted to verify the generally positive feedback about Blip so we installed Blip on a 10’ by 30′ digital billboard in Sherman, Texas. Blip […]
On this week’s Billboard Insider podcast Daktronics Out of Home Market Manager Collin Huber talked about things a company can do to extend the useful life of digital billboards: “There are some companies that even though we ship signs at 8,500 nits brightness levels, they’ll start off by only operating […]
Lamar is suing a township in Pennsylvania that allowed another sign company (PTM Signs) to build “welcome signs.” Actually, Lamar claims, these signs are billboards that circumvented the zoning process (Lamar et al v. Township of Robinson). “PTM Signs were approved by the Robinson Board of Commissioners under the guise […]
New York, NY– December 14, 2020 – Branded Cities (“BC”), an iconic Out-of-Home media company, and The Durst Organization, a leading commercial and real estate company, announced an exclusive representation agreement to sell digital advertising and integrated marketing campaigns on a full-motion LED display located on Broadway between 42nd and […]
In a November article, with Richard Rothfelder, on a 55 year look at the Houston billboard market, Insider expressed our surprise that there was no discussion of digital billboards. Rothfelder indicated that unlike many cities across Texas and the country, Houston still doesn’t permit digital displays for off-premise signs. A […]
