You should read the OAAA’s brief to the Supreme Court in the Austin v Reagan case. The OAAA brief makes the following points in response to the criticisms of digital billboards by other parties in the case: Off-premise digital billboards do not present unique safety of aesthetic concerns. Digital billboards […]
This story caught Billboard Insider’s eye. Peoria has a restrictive sign code with a moratorium on new off-premise signs and a 7 year amortization requirement on non-conforming signs. But guess what medium the city chooses to promote itself when it wishes to grow? Out of Home advertising. PEORIA, Ill., Sept. 13, […]
A reader writes: “We are having issues with our cameras on our digitals getting dirty, do other companies have this issue? Do they regularly clean them? I thought you would be the guy to ask or it might make for a good article on the site.” Billboard Insider talked with […]
Arnold Outdoor founder John Arnold has learned a lot in a 21 year career in the Out of Home business. Last week he talked about hiring, permits and easements. This week he talks about digital billboards. Digital billboards. I have 3 and was just permitted for the 4th. It’s a […]
Digital billboard delivery times have lengthened. Here’s what manufacturers tell Billboard Insider: Delivery times are as much as 6-12 weeks. This is up from a normal 2-4 week delivery cycle. There is strong demand for digital billboards. Ocean shipping costs have risen dramatically. From $4,000 per container to $20,000 per […]
In response to last week’s column on digital billboard data charges New South Outdoor owner Neil Bell highlights an alternative to Verizon. What data provider do you use for your digital billboards? For the last 12 of our total 36 digital units, I have used Solve Networks. They buy data […]
Daktronics OOH marketing strategist Joni Schmeichel talked about out of home advertising trends on the May 26 Daktronics Experience podcast. Some of the highlights. Out of home is more than billboards Traditionally a lot of people think about roadside billboard displays…But it’s also eye level type advertising, roadside, on the street, […]
WASHINGTON D.C. (May 25, 2021) – The Out of Home Advertising Association of America (OAAA), today released its first “OAAA Digital Video Out of Home (VOOH) Buyers’ Guide” to help advertisers navigate the VOOH landscape and take advantage of the medium’s benefits. With the country emerging out of the pandemic […]
The San Jose billboard saga continues as the City Council faces opposition, but not from the billboard industry. The allegations come from Citizens for Free Speech and Equal Justice who, as reported by the The San Jose Spotlight, illegally erected a digital billboard near Highways 880 and 101 to sell […]
By Marnie Christine Cody Ware, Attorney, Hamlin Cody Billboard Insider’s post last week (2/19), Los Angeles Considers New Billboard Rules, described proposed rules that would allow relocation and permit conversion from static to digital in “Tier 3” sign districts. At the hearing on 2/25, the Planning Commission voted against “Tier […]
