A Billboard Insider reader asks “What are the best colors to use for digital?” Out of Home Creative Founder and Chief Creative Officer Melody Roberts says this. Embrace color and have fun with yellows, blues, reds, purples, and pinks. These are some of my favorites, as well as blurred gradient […]
Tag: digital billboards
Kerry Yoakum’s 6 Tips for Easier Digital Billboard Permitting
Kerry Yoakum discussed Digital Billboard permitting at the 2023 OAAA/Geopath out of home conference. He gave 6 tips to make permitting easier. Know your city council. Understand who supports them. What are their pet projects? What are their interests? Who are their key friends and allies? Post billboard content that supports […]
The 10 commandments of digital billboard development
Lamar’s Director of Digital Development Bill Ripp gave an outstanding talk on siting digital billboards at the 2023 OAAA conference. Ripp has installed 4,500 digital billboards in his Lamar career. Digital siting is hard. Lamar Advertising relocates 10-20 digital signs a year and they let 10-20 digital signs fade to […]
Outfront Plans Digital in Red Bank New Jersey
OUTFRONT media has proposed to replace two static billboards with a digital billboard on the site of a closed gas station AT 187 Riverside Avenue on Route 35 just past Coopers Bridge in Red Bank, New Jersey. Read articles by Tap into Redbank and Red Bank Green. The project received […]
5 Ways to Improve Your Out of Home Company in 2023
It’s time for New Years resolutions and here are five New Years resolutions which will improve your out of home company in 2023. Install a digital billboard face. Billboard Insider is surprised at how many out of home companies there are which don’t have any digital faces. Most out of […]
Keith Edwards, Media Resources COO, and His 51 Year Career
Here is to closing one door and opening another as Keith Edwards, Chief Operating Office at Media Resources International, concludes an amazing 51 Years in the Sign Industry. Media Resources (formerly known as Grant Signs) was first formed in 1967 by Keith’s older brother Grant Edwards. Keith Edwards joined his […]
Neil Bell on Interstate Digitals
By Neil Bell, Founder and CEO, New South Outdoor I had a few folks reach out with questions about my comment in 10 Things I’ve Learned From Building 100 Digital Displays that I have never done well with a digital on an interstate. I know lots of operators who have […]
10 Things I’ve Learned From Building 100 Digital Displays
I have put up 100 digital displays in the last 15 years and I have learned a whole lot about how to do it successfully. More often than not, I had to learn the hard way. Here are 10 things to consider. 1. Don’t go cheap on your display. You […]
New and Noted
A Milford, Connecticut billboard company is trying for the third time to get approval to erect a digital billboard along I-95. Opponents complained that the digital billboard will cause light pollution and trotted out a ten year old Swedish study that found that digital billboards are distracting. You need to […]
Daktronics on Digital Billboards, Electrical Usage and Overcoming Climate Objections
Insider had noticed a recent article that asked the question, Is the climate cost of digital billboards too high to justify? With heat waves hitting major portions of the country, conversations related to the climate are bound to come up concerning digital boards. To get an update on the […]