Media Village posted their thoughts on the top 5 takeaways from last weeks 2017 OAAA\Geopath National Convention. Here they are: 1.Storytelling. “Those who tell stories, rule the world” said Shane Snow Chief Creative Officer of Contently. 2. Media Amplification. There is a consistent blending of the offline and virtual worlds. […]
Evan Schultz, Art Director, Adams Outdoor See, here’s the thing… the LOGO is the punchline to the advertising. It’s the brand. It’s the exclamation to the sentence. You can’t really advertise without it. And yet, in a lot of cases, it’s hard to integrate into the advertising when you have […]
The vinyl printer Camel City Posters has a monthly creative design contest called Good Design is Good Business. The March 2017 winner was East-West Media for an imaginative use of a double stack billboard campaign in Athens, TN. Congrats to East-West Media and Boaz Goudzward. A big thank you […]
By Melody Roberts I like to ride the market to see who is advertising, what outdoor advertising creative is working or what could possibly be improved upon. This lets me to see how my billboard design concepts translate to the real world location of the structure. By doing so, it […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
This week’s billboard creative design tips come from Colton Tollett , social media manager at Billboards Etc. Today Colton talks about common billboard design mistakes. Have you been driving down the highway and noticed a billboard that really stood out? Have you seen a billboard that was so clever or funny that […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
This is the third article in a series by Neil Bell of New South Outdoor on Selling digital billboard space.New South is the company that put a tiger tail on an Auburn Alabama billboard to tie into hometown football loyalties. Neil’s previous articles were Getting the Most out of […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Some billboard advertisers try to be witty and irreverent in order to be noticed. Insider saw this copy on a Georgia billboard last week. This ad was clever and eye catching. The strategy can backfire however. A North Carolina jewelry store had to apologize last month after a firestorm over […]
