Post Tagged with: "creative"

Those Who Tell Stories Rule the World

Media Village posted their thoughts on the top 5 takeaways from last weeks 2017 OAAA\Geopath National Convention.  Here they are:   1.Storytelling.  “Those who tell stories, rule the world” said Shane Snow  Chief Creative Officer of Contently.   2. Media Amplification.  There is a consistent blending of the offline and virtual worlds.  Today more than ever, OOH needs to work smarter to earn attention.  Once you gain that, consumers know where to find and share your brand.   3. The Power of […]

by John Weller· · 0 comments · Creative

Now, Where to put that Logo…

Evan Schultz, Art Director, Adams Outdoor See, here’s the thing… the LOGO is the punchline to the advertising. It’s the brand. It’s the exclamation to the sentence. You can’t really advertise without it. And yet, in a lot of cases, it’s hard to integrate into the advertising when you have a lot of imagery in your ad. On a billboard, especially, it needs to be large enough to read. You could reverse it out of a black “violator” coming in […]

by John Weller· · 0 comments · Creative

East-West Media Wins Camel City Design Award

The vinyl printer Camel City Posters has a monthly creative design contest called Good Design is Good Business.  The March 2017 winner was East-West Media for an imaginative use of a double stack billboard campaign in Athens, TN.   Congrats to East-West Media and Boaz Goudzward.  A big thank you to Camel Poster’s Liv Brown for permission to republish.  

by billboardinsider· · Comments are Disabled · Creative

Can You Read This Ad?

By  Melody Roberts I like to ride the market to see who is advertising, what outdoor advertising creative is working or what could possibly be improved upon. This lets me to see how my billboard design concepts translate to the real world location of the structure. By doing so, it helps me to consult clients on why certain designs will or won’t work, especially for locations that are a little out of the norm. Recently, I was in bumper to […]

by billboardinsider· · Comments are Disabled · Creative

Rate This Board by Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is provided by Greg Callaham www.gregcallaham.com) who has 30 years of experience in outdoor advertising design.  Insider has used and endorses Callaham’s services. Eternity Aqua Rating: 2 (below average) Here is […]

by billboardinsider· · Comments are Disabled · Creative

Colton Tollett on Billboard Design Mistakes

This week’s billboard creative design tips come from Colton Tollett , social media manager at Billboards Etc.  Today Colton talks about common billboard design mistakes. Have you been driving down the highway and noticed a billboard that really stood out? Have you seen a billboard that was so clever or funny that you couldn’t help but remember it? Great billboards never have trouble gathering attention and, in turn, business for the company that is advertising. It’s what they were DESIGNED to do. […]

by billboardinsider· · Comments are Disabled · Creative

Rate This Board by Owen Design

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is provided by Adam Owen, Creative Director of Owen Design Co., an Austin, TX firm specializing in OOH design and branding.  Adam has designed billboards for over 20 years more than […]

by billboardinsider· · Comments are Disabled · Creative

Neil Bell Says Art Sells on Digital Billboards

This is the third article in a series by Neil Bell of New South Outdoor on Selling digital billboard space.New South is the company that put a tiger tail on an Auburn Alabama billboard to tie into hometown football loyalties.   Neil’s previous articles were Getting the Most out of a Digital Billboard Ad and Digital Billboards Make the The Pie Bigger. By Neil Bell, owner, New South Outdoor. Selling advertising space is, in practice, selling an intangible.  The deliverable is […]

by billboardinsider· · Comments are Disabled · Digital Signs

Rate This Board by Out of Home Creative

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder of Out of Home Creative, an outdoor advertising design firm specializing in out of home design for businesses, agencies, media […]

by billboardinsider· · Comments are Disabled · Creative

Good and Bad Humor

Some billboard advertisers try to be witty and irreverent in order to be noticed.  Insider saw this copy on a Georgia billboard last week.  This ad was clever and eye catching. The strategy can backfire however.  A North Carolina jewelry store had to apologize last month after a firestorm over a jewelry billboard which said “Sometimes it’s OK to throw rocks at girls…”  This twitter response was typical. Insider’s take:  Humor can backfire.  Get an opinion from several different people […]

by billboardinsider· · Comments are Disabled · Creative