Post Tagged with: "creative"

Rate This Board by Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is provided by Greg Callaham www.gregcallaham.com) who has 30 years of experience in outdoor advertising design.  Insider has used and endorses Callaham’s services. Eternity Aqua Rating: 2 (below average) Here is […]

by billboardinsider· · 0 comments · Creative

Colton Tollett on Billboard Design Mistakes

This week’s billboard creative design tips come from Colton Tollett , social media manager at Billboards Etc.  Today Colton talks about common billboard design mistakes. Have you been driving down the highway and noticed a billboard that really stood out? Have you seen a billboard that was so clever or funny that you couldn’t help but remember it? Great billboards never have trouble gathering attention and, in turn, business for the company that is advertising. It’s what they were DESIGNED to do. […]

by billboardinsider· · 0 comments · Creative

Rate This Board by Owen Design

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is provided by Adam Owen, Creative Director of Owen Design Co., an Austin, TX firm specializing in OOH design and branding.  Adam has designed billboards for over 20 years more than […]

by billboardinsider· · 0 comments · Creative

Neil Bell Says Art Sells on Digital Billboards

This is the third article in a series by Neil Bell of New South Outdoor on Selling digital billboard space.New South is the company that put a tiger tail on an Auburn Alabama billboard to tie into hometown football loyalties.   Neil’s previous articles were Getting the Most out of a Digital Billboard Ad and Digital Billboards Make the The Pie Bigger. By Neil Bell, owner, New South Outdoor. Selling advertising space is, in practice, selling an intangible.  The deliverable is […]

by billboardinsider· · 0 comments · Digital Signs

Rate This Board by Out of Home Creative

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder of Out of Home Creative, an outdoor advertising design firm specializing in out of home design for businesses, agencies, media […]

by billboardinsider· · 0 comments · Creative

Good and Bad Humor

Some billboard advertisers try to be witty and irreverent in order to be noticed.  Insider saw this copy on a Georgia billboard last week.  This ad was clever and eye catching. The strategy can backfire however.  A North Carolina jewelry store had to apologize last month after a firestorm over a jewelry billboard which said “Sometimes it’s OK to throw rocks at girls…”  This twitter response was typical. Insider’s take:  Humor can backfire.  Get an opinion from several different people […]

by billboardinsider· · 0 comments · Creative

Rate This Board by Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Greg Callaham www.gregcallaham.com) who has 30 years of experience in outdoor advertising design.  Insider has used and endorses Callaham’s services. Snapchat Rating: 5 (great) Snapchat did an excellent […]

by billboardinsider· · 0 comments · Creative

Rate this board by Blue Sky Digital Printing

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Dan Cunningham a designer with Blue Sky Digital Printing.  Blue Sky Digital Printing is a Norman, OK company which provides vinyl printing and billboard design services to out […]

by billboardinsider· · 0 comments · Creative

Evan Schultz on Uncharted Space

Evan Schultz, Art Director, Adams Outdoor An interesting new project of ours was a self-storage client, Conifer Storage. The product was fairly straight-forward but visually uninteresting. The spaces look like garages, all lined up in rows like chips on a computer board. Dilemma: how do you make THAT interesting? Or, even readable on a billboard? The client is expecting to see a photo of their storage units larger than life, literally. They gave us the choice of a straight-on photo […]

by John Weller· · 1 comment · Creative

Warner Bros Inducted into OBIE Hall of Fame

  The Outdoor Advertising Association of America (OAAA) will present the 2017 OBIE Hall of Fame Award to Warner Bros. Pictures. Established in 1992, the OBIE Hall of Fame was created to recognize brands that have built an enduring legacy through the consistent use of the out of home (OOH) advertising medium over many years. “Warner Bros. Pictures really has been an iconic and classic brand that has transcended over time and has continued to evolve as the out of […]

by billboardinsider· · 0 comments · Creative