By Anna Bager OAAA President & CEO Whenever I talk to advertisers and agencies they often ask me the same question. “Why out of home?” And “why now?” My answer is simple. OOH is on the move, it’s growing faster than any other traditional advertising platform, and it is breaking […]
Paul Savka just retired after a 47 year career with Park Outdoor which included stints as a chart and lease manager, assistant manager, sales manager, general manager and most recently as VP of sales. Savka’s boss Rick Steele (EVP Market Operations) says this about Savka “In my 30+ years in […]
By Nicole Randall OAAA Communications Senior Director Netflix hit series Stranger Things returns for its third season July 4, promising fans “one summer can change everything.” To promote the new season, the series has partnered with major brands to provoke a sense of 1980s nostalgia, a throwback to the decade in which […]
By Candice Simons, CEO, Brooklyn Outdoor Advertising is all about finding the best way to make your company’s product or brand stand out from competitors. For this reason, many companies are using experiential marketing as an innovative way to capture the attention of their target audiences. Experiential marketing involves interaction […]
November 17, 2017 (Washington, DC) – Out of home (OOH) advertising revenue rose 1.9 percent in the third quarter of 2017 compared to the previous year, accounting for $1.78 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). Year-to-date 2017 the OOH industry is up 1.3 […]
Very cool 3D Coca-Cola billboard in Times Square. Worth a look. [wpforms id=”9787″] Paid Advertisement
Insider was in Atlanta last week to meet a billboard client and check in with Streetlytics. Plenty of traffic and plenty of billboards to reach people stuck in traffic. Insider stopped for gas and took these pictures of billboards which could be seen from the gas station. And what […]
