Tag: Clear Channel

How and Why to Get Involved Politically

By Ken Klein OAAA Executive Vice President, Government Affairs A United States Senator from Colorado recently toured the OUTFRONT Media plant in Denver, learning about technology and jobs. This type of political education benefits the entire industry, far beyond Colorado. As a regulated industry, we know the importance of government […]

Outfront Prices $650 Million in Senior Debt

  Outfront announced that two of their wholly-owned subsidiaries priced a private offering of $650,000,000 in aggregate principal amount of 5.000% Senior Notes due 2027.  Outfront intends to use the net proceeds from the notes offering, together with cash on hand, to redeem all of its outstanding $550 million 5.250% […]

iHeartMedia Announces Confirmation of Plan of Reorganization

IHeartMedia announced yesterday that its reorganization plan has gotten confirmation from the U.S. Bankruptcy Court for the Southern District of Texas. With the confirmation of the Plan, iHeart expects the Chapter 11 process to be completely finished within the first half of 2019, subject to completion of certain steps related to the […]

Carson CA Adds 5th Digital Billboard

In June 2017, municipal officials in Carson California declared a “fiscal emergency” after the council approved a budget with a deficit for the eighth time in the last 11 years. Officials warned that without a change in its spending habits, the city might be forced to declare bankruptcy by 2020. […]

Out of Home Media in the Data Revolution

With permission from Extension Media. By Mark Boidman, Susan Wang, and Brandon Yoshimura, PJ SOLOMON The Out of Home media and advertising (“OOH”) industry is undergoing a digital and data-driven transformation. OOH reaches consumers who are “on the go” or in transit and encompasses a variety of formats including billboards, posters, […]

IAB Provides A DOOH Metrics Glossary

As we view the landscape of big data and programmatic buying attempting to understand a new language, do these types of terms give you a headache? Served Impressions Audience Composition CPM Message Duration Unique Traffic Primary Ad Unit Geographic Targeting The Interactive Advertising Bureau would like to introduce to you […]

Creative Circle: What Was Your Favorite OOH in 2017?

By Nicole Randall OAAA Communications Director OAAA regularly features Thought Leadership Q&A from its committee members. This month, OAAA spotlights the Creative Committee, asking members, “What was your favorite OOH campaign in 2017?”  Eddy Herty, National Creative Director, OUTFRONT Media The  2018 College Football Playoff National Championship I’m In campaign was my […]

Orlando Looking at Swapping Static Billboards for Digitals

With a goal to eliminate billboards along the city’s main streets and in pedestrian-friendly districts, the City of Orlando is considering allowing static boards to be swapped out for digital signs. The Orlando Sentinel reports that the City Council is meeting this week  and the expectation is they will approve […]

5 Things to Consider Before You Go Digital

By Bob Klausmeier In the summer of 2013, I embarked on a new venture, a ground-up new billboard company comprised entirely of digital billboards.  As of this writing, the new venture has built and installed eighteen digital billboard faces on nine, well-placed structures in southern Michigan. The company is thriving […]

OAAA’s Take on Advertising Week 2017

By Alli Collier, OAAA Marketing Programs Manager Last week’s Advertising Week was nothing short of “remarkable,” in true New York City style. With hundreds of panels and networking events to choose from, it was hard for any advertising professional not to participate in the outstanding content offered this year. Throughout […]