Tag: Clear Channel

USO and Clear Channel Outdoor Launch New Digital OOH Campaign

Digital billboards nationwide invite Americans to support all service members and their families. ARLINGTON, Va., Nov. 9, 2023 /PRNewswire/ — Clear Channel Outdoor Americas (CCOA) and the United Service Organizations (USO) are working together again this November on a nationwide digital out-of-home (DOOH) media campaign that encourages public support for the people […]

An Acceptable Hurdle Rate for OOH Projects is 15-25% Depending on Risk

A hurdle rate is the minimum acceptable return on new capital expenditures.  It is the excess cashflow (EBITDA) on a new out of home capital project divided by the incremental cost of the out of home capital project.  Two-thirds of Billboard Insider’s readers have a hurdle rate for new out […]

Clear Channel & USO Digital Billboard Campaign Inspires American Support for Military

Military Appreciation Month Campaign in Partnership with the Out of Home Advertising Association of America Invites Americans to Share Messages of Gratitude for U.S. Military Members and Families NEW YORK, May 15, 2023 /PRNewswire/ — During May, Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), the Out of Home Advertising Association of America (OAAA) and […]

The Cost of Debt and Leverage at the Public US Out of Home Companies

Moorgate Capital Partners has prepared an analysis of the Cost of Debt and Leverage (Net Debt/Adjusted EBIDTA) for the three public US Out of home companies.   Clear Channel Outdoor has the highest leverage and the highest cost of debt.  Lamar has the lowest leverage and lowest cost of debt.  The […]

What’s in a Good Out of Home Media Kit?

Two readers asked Insider to explain what’s in a good out of home media kit.  A media kit is a document prepared for an ad agency or larger ad client to present information about your company, signs and markets.  A media kit differs from a ride sheet in that a […]

Bright Idea: Out of Home Converts to Better Lighting

By Ken Klein, EVP – Government Affairs, OAAA Out of home media is completing a basic but meaningful step for sustainability:  switching its light bulbs. Nationwide, this practical step means: Improved energy efficiency and less energy load, requiring less energy generation Better lens technology that reduces light “spillage” Fewer maintenance […]

It Takes a Community to Feed One

By Andrea Messimer-Henley In early March we all felt the impact of COVID19, there isn’t a single person that wasn’t affected in some way shape or form.  I began to reflect on what I learned growing up in the grocery business that people need food in every circumstance and no one […]

Judge Dismisses SF Lawsuit Against Mayor, Outfront and Clear Channel

Courthouse News reported that San Francisco Mayor London Breed cannot be sued for allegedly pressuring advertising firms to pull a political rival’s billboards that were denounced as racist by the mayor and several other elected officials, a federal judge ruled Tuesday.  Failed mayoral candidate Ellen Zhou sued Mayor Breed, Clear […]

Clear Channel Plays Defense With a Shareholder Rights Plan

Clear Channel Outdoor announced a “shareholder rights plan” on May 19: SAN ANTONIO, May 19, 2020 /PRNewswire/ — Clear Channel Outdoor Holdings, Inc. (CCO) (the “Company”) announced today that its board of directors (the “Board”) unanimously adopted a shareholder rights plan (the “Rights Plan”) to protect the interests of all Company […]

The Top 20 US Bulletin/Poster Companies Ranked by Faces

Insider has compiled a list of the top 20 US out of home companies ranked by bulletin and poster faces.  Three caveats: (1) We left indoor, place-based,  transit and airports off the list.  That’s for a future post.   (2) A face is a face is a face (no premium for […]