Tag: christy st john

Rethinking the Netflix Regency Billboard Purchase

Netflix is a b-to-c company growing 35%/year in an unregulated industry where success is dependent on (1) developing great entertainment content and (2) maintaining a great consumer interface. Why would Netflix want to spend $150 million and dilute management focus by entering a regulated b-to-b industry which is growing 3%/year? […]

The buzz over Netflix and Regency

We wrote last week about Regency’s $150 million purchase of 32 billboards from Regency.  Here’s what people are saying about the transaction. Nancy Fletcher says that Netflix has great creative and will use the billboards to sustain the Netflix brand. Reuters correspondent Lisa Ritchwine says “The billboards on the Sunset […]