Tag: Chris Cowlbeck

Spotzi Provides IBO Speedway Mapping Info

2024-03-26  Toronto Canada, for immediate release. Spotzi, the Canadian mapping and consumer data company and OOH Info LLC, the traffic metrics aggregator launched to assist media owners on the supply side, announced today an integrated mapping solution for IBO USA members via the IBO Speedway. “We have been searching for […]

IBO Speedway is Getting Political

Insider learned that Chris Cowlbeck, IBO USA CVO was attending the MediaPost Political conference and had a few questions as the season unfolds.  There’s also an IBO webinar Thursday that will touch on this at 1pm CST.  If you’re an independent and like to attend, send an email to Becky […]

Year End AI Roundup – Cattle Are Easier!

Insider caught up with Chris Cowlbeck, CVO IBOUSA and OOH Chairman of the Media Rating Council on what he sees impacting OOH from artificial intelligence. In my role with the Media Rating Council, I’ve had the opportunity over the past five years to watch the evolution of industry practices, data […]

What’ll Drive OOH Revenues for you in 2024? – YOU!

Billboard Insider has asked key players in our network to take a look at 2023 and ahead to 2024. By Chris Cowlbeck, CVO IBO USA and Media Rating Council OOH Committee Chairman I’m looking back a bit at some unprecedented times (yes that phrase has been worn thin) to note: […]

IBO USA Evolves Data and Branding as Footprint Grows with Adams

Insider caught wind that IBO had grown significantly recently and talked with both Chris Cowlbeck, CVO, IBO USA and Rich Zecchino, Chief Legal Officer and VP of Real Estate, Adams Outdoor. Chris, how has IBO grown and aspects of the data world changed for IBO Speedway?  “We began aggregating our […]

Consider Self Insurance

Billboard Insider ran an article last week about the high cost of digital billboard replacement insurance in the southeast.  We have heard of quotes of as high as $4,000/month for replacement insurance on a digital billboard in Florida.  At that cost it might make sense to consider self insuring at […]

Chris Cowlbeck on Why MRC Accreditation Matters to Your OOH Company

Media Rating Council has announced a public webinar on Friday, February 24th, at 1 PM ET, to be a one-hour session where the they will take you through how this process was developed, why it was developed in the manner it was, the controls that are in place and how […]

Cowlbeck Named to MRC Executive Committee

Billboard Insider notes that the IBOUSA’s Chris Cowlbeck has been named to the MRC executive committee.  Chris has been a committee member of MRC for 4 years. He has served on three MRC OOH committees in the past as a committee member only. He is now appointed as the chair […]

Where’s Waldo Fremont Street Solution

No winners for our Tuesday Where’s Waldo Fremont Street Experience contest.   “Waldo” in the picture was Chris Cowlbeck of the IBOUSA.  He was standing on the far left looking at the camera in the picture which was snapped as Watchfire Signs project manager Robert Wright explained the installation. Cowlbeck says […]

Chris Cowlbeck on Impressions and Independent Out of Home Companies

Last week Billboard Insider ran articles by Terry Carmody and Jim Lyke talking about the importance of impressions in selling out of home.  Today we talk with Chris Cowlbeck, IBOUSA Chief Vision Officer, about what the IBO is doing to make impressions available to independent billboard companies. Chris, you recently […]