OAAA Executive VP Mike Hershey gave a talk on cannabis and out of home at last week’s IBOUSA show. Cannabis out of home advertising was $56 million in 2023, one of the fastest growing OOH ad categories. 40 states now have some form of legalized use. Here are some cannabis […]
In a comment on our Cannabis shakeout post, Toni Ogle, of Insite Street Media, points out that starting July 1, 2023, Maryland will restrict sellers of recreational cannabis from using out of home advertising: As you may or may not be aware, on July 1, 2023, recreational marijuana use will […]
Cannabis has been a big buyer of out of home advertising. You might want to have your out of home credit manager keep close watch on your cannabis clients. Wholesale Cannabis prices declined by an average of 27% in 2022 due to an increase in legal cannabis outlets. There are […]
Billboard Insider published an article in its November 29, 2022 edition on Cannabis and Out of Home-November 2022, including that this issue was on the ballot of several states in last month’s elections. I wrote a May 3, 2021 Billboard Insider article on Cannabis regulations and presented on the regulation […]
In the November 2022 elections, two new states legalized recreational Marijuana for people over 21 years. Maryland voted 67% approval. Missouri voted 53% approval. Billboard Insider’s take: This will mean more advertising dollars for the out of home industry in Maryland and Missouri. Expect to see regulations on where a […]
On this week’s Billboard Insider podcast OAAA EVP Government Affairs, Mike Hershey talks about 6 out of home issues to watch. Here are the highlights. Political Spending Let’s compare 2020 to 2016…we saw an almost doubling in political campaign spending in the most recent presidential election. In 2020 we had […]
T.L. Stanley had a post yesterday in AdWeek providing the top five days during the year for cannabis sales. Here is a list of those days. 5. The Friday before Labor Day (Sept. 3) 4. The Thursday before Christmas (Dec. 23) 3. Green Wednesday, the day before Thanksgiving (Nov 24) […]
It appears that any hopes of allowing cannabis advertising alongside California highways has come to an end with California Governor Gavin Newson vetoing AB-1302 which would have allowed marijuana ads on billboards along interstate freeways and state highways that cross state borders, except within 15 miles of another state. In […]
Chris Cowlbeck and his fantastic team at IBO are planning a fun and educational Spring Conference at the Sheraton Denver Downtown Hotel on May 5 through 8. While the last couple of conferences were enjoyable and helpful as usual, they were largely relegated to virtual presentations and smaller audiences because […]
There are competing bills in the California legislature to ban cannabis billboard advertising on California state highways or freeways. See Billboard Ban is the latest marketing hurdle for California cannabis firms. Looks to Insider like the Arizona legislature adjourned without passing HB 2809 which would have prohibited cannabis advertising within […]
