Digital out-of-home (DOOH) may have claimed the limelight in recent years, but demand for static OOH remains strong. It accounts for nearly 70% of available OOH market inventory today. While both OOH formats present unique challenges for media owners, Broadsign today released its first State of Static OOH report, which provides […]
Omnichannel multilocal DSP and digital-out-of-home (DOOH) SSP converge, enabling the delivery of more personalized, localized omnichannel campaigns Paris, France and Montreal, Quebec (June 12, 2023) – ARAGO (formerly the Mediakeys Platform) and Broadsign today announced a technology partnership that brings all the DOOH inventory available via the Broadsign […]
Orem, Utah and Montreal, Quebec; May 11, 2023 – Outdoor advertising technology leaders Adkom, Blip, and Broadsign today announced a technology collaboration that brings more than 2,000 large format, roadside digital billboards located in more than 190 markets to the Broadsign supply-side-platform (SSP). Advertisers and media buying agencies around the […]
NEW YORK – March 21, 2023 – Leading out-of-home (OOH) advertising technology developers Vistar Media and Broadsign today announced a mutual integration to their respective mediation layers. Enabling an open, fair play auction regardless of which firm’s mediation layer is used, the collaboration lowers the operational burden for media owners […]
January 23, 2023 (London, England) – Broadsign, one of the largest global Out of Home technology platforms, has retained OOH Capital, the complete Out of Home advisory, to provide strategic advice as the company expands its international reach into new markets. OOH Capital will conduct research to provide insights associated […]
Montreal, Canada – January 18, 2023 – Broadsign, the leading out-of-home (OOH) technology developer, announced its next-gen OOH platform ahead of Integrated Systems Europe (ISE), held in Barcelona, Spain, January 31-February 3, 2023. Designed to help OOH media owners enhance business management, operations, and scalability, the reimagined platform includes unified […]
A little time off around the holidays, besides being a nice way to recharge, also provides a good opportunity for reflection on the progress we’ve made and a look ahead at the progress still to come. Fortunately, 2022 was a good year for us at Broadsign, and 2023 promises to […]
With the assistance of digital agency Jellyfish, Orange Bank has been an active programmatic Digital Out-Of-Home (DOOH) media buyer since December 2021. In the last year, the medium has become a core part of Jellyfish’s digital media strategy for promoting the financial institution’s premium card and consumer credit product offerings. […]
With the lifting of pandemic restrictions, there’s been renewed interest in the power of place-based out-of-home advertising and the potential for digital media displayed in stores, gyms, restaurants, office buildings, and other businesses. The thing is, while many large companies may have the resources to build their own place-based media […]
Montreal, Canada– July 19, 2022 – Broadsign, the leading out-of-home (OOH) advertising platform, today released Broadsign Reach Header Bidder, a solution for Broadsign Reach users that enables media owners to consolidate and manage programmatic bids from multiple third-party supply-side-platforms (SSPs). Rather than the current practice of reserving a one-to-one slot […]
