Tag: Borrell & Associates

Insights for Finishing Strong in 2021 and Planning for 2022

Borrell Associates’ latest Local Advertiser Survey, which was fielded from April – June 2021, was recently released and contains valuable insights for OOH.  The profile of Borrell Associates’ 2,811 respondents included: 79% small or medium size businesses 60% in business for over 20 years 83% independent businesses Top five individual […]

Borrell on what out of home needs to do to attract political $

Borrell Associates tracks local advertising spending in North America and the UK and conducts research on advertising trends.  Founder and CEO Gordon Borrell started the company in 2001 after a career in media.  Borrell is an entertaining speaker who gave an outstanding talk titled Out of Home’s Changing Role in the […]

Political Sales Opportunities for OOH

Courtesy of the OAAA With political ad spend in this year’s midterm elections projected to reach historic highs, there’s more potential for OOH than ever before. Borrell Associates projects political ad spend to reach $8.5 in 2018. This expanded OOH opportunity is driven by these main factors: The vast majority […]

Who’s the “Mad Dog” Behind Those Biting Political Billboard Ads?

By Ken Klein OAAA Executive Vice President, Government Affairs In political bellwether Ohio, a sharp-looking billboard stands out along the high-volume Interstate approach to Columbus: IMPEACHMENT NOW. Who put that message here, in the heartland, my Ohio in-laws wanted to know. The answer: a traveling photographer named Claude Taylor, based in Silver […]