Post Tagged with: "billboard design"

Rate This Board By Out of Home Creative

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder of Out of Home Creative, an outdoor advertising design firm specializing in out of home design for businesses, agencies, media buyers and out […]

by billboardinsider· · 0 comments · Creative

Rate This Board by Out of Home Creative

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder of Out of Home Creative, an outdoor advertising design firm specializing in out of home design for businesses, agencies, media buyers and out […]

by billboardinsider· · 0 comments · Creative

Rate This Board By Out of Home Creative

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder of Out of Home Creative, an outdoor advertising design firm specializing in out of home design for businesses, agencies, media […]

by billboardinsider· · 1 comment · Creative

Penneco on using colors in out of home design.

This week’s Billboard design tips come from Penneco Outdoor’s blog.  They’ve written a brilliant article on choosing the best color for your billboard.  Insider thanks Penneco for permission to publish. Want to design an outdoor ad that really stands out? Using the right colors for your billboard can make a big difference between standing out from the crowd and fading into the background. In fact, studies from the National Institute of Health have found that colors impact how well we remember information! […]

by billboardinsider· · Comments are Disabled · Creative

New South’s Tiger Tail Billboard

Neil Bell of New South Outdoor has found a creative way to harness loyalty for the Auburn Tigers: a tiger tail billboard.  Bell operates the board on College Street in Auburn, Alabama, the home of the Auburn University Tigers.  Melody Roberts of Out of Home Creative assisted with the Tiger Tail’s design.  Insider asked Bell about the billboard.  Insider thinks more billboard companies should consider altering their billboards to show loyalty for their hometown team. Neil, what gave you the […]

by billboardinsider· · 1 comment · Business

Oh no, not my picture

By Chris Cowlbeck Very few people like their own picture and even fewer want to use their picture in advertising.  By using your picture, however, you associate yourself with your Brand and reinforce familiarity.  The next time you cross paths, a customer may say, “Hey, you’re the person on the billboard aren’t you?”  It’s a wonderful feeling to be recognized and gives you a chance to sell, gain a new customer, satisfy a concern they may have or answer a […]

by billboardinsider· · Comments are Disabled · Creative

ISCO on Outdoor Advertising Design

This week’s out of home design tips come from a blog post by Michael Baily, Graphic Designer, Independent’s Service Corp.  Insider wishes to thank Allen Atkins of ISCO for permission to reprint. Here we have two billboard designs from an advertiser new to out of home advertising.   These two billboards lack readability; they are very difficult to read, even while viewing them on a computer monitor.  My eyes cannot stay on any one line of copy or graphical element […]

by billboardinsider· · Comments are Disabled · Creative

Fonts and Billboard Design

By Chris Cowlbeck Some people know a font as a stone receptacle full of water used in baptisms at churches.  Before computers, most folks had no idea what a font in design might have been, not to mention what a good one was. Fonts are used in typesetting in the print world, and for our computer designs for billboards, the programs display the letters in different sizes and styles….these are the fonts with our immediate interest, although the other ones […]

by billboardinsider· · Comments are Disabled · Creative

Billboards Which Blend In To The Landscape

By David Oakill, DavidOakill.com.  Recently, I was asked to render a couple concepts for billboards that would appear to blend in with their surroundings as opposed to just being placed on site. The following images were created to show what landscaping the existing site would do to create this effect. The ads were just place-holders as their was no end client at this stage. The first concept rendering above shows the site coming up to meet the signage. There is […]

by billboardinsider· · Comments are Disabled · Business