Tag: billboard creative

Adam Owen on the 50:40:10 Rule

By Adam Owen, Owen Design Company. Whenever setting up your board, try to keep this simple ratio in mind.  50% image…40% call to action…10% information. A picture is worth 1,000 words so make sure it gets a dominant role in the art. Make your call to action simple and concise. […]

Rate this Board by Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]

Adam Owen on Billboard Design

Adam Owen is Creative Director at Owen Design Co, an Austin TX firm specializing in OOH design and banding.  Adam has designed billboards for over 20 years for more than 100 billboard clients. Adam is a Vendor Associate in the IBOUSA.  You can reach Adam at adamowencreative@gmail.com or 336-209-4138. Adam […]

Rate This Board by Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. Today’s rating is provided […]

Three of a kind: selfies

With the advent of smartphones and social networks like Facebook, Snapchat and Instagram we really are living in a ‘Selfie generation’. Posting on social media and the OOH industry are a great match as they rely on eye-catching visuals to cut through the clutter, so today Daily Billboard Blog’s ‘3 […]

Rate This Board by Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. Today’s rating is provided […]

Rate This Board By Out of Home Creative

Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great).  Then the designer recommends how to improve the ad.  This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder […]

Rate This Board by Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. Today’s rating is provided […]

Rate This Board By Out of Home Creative

Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great).  Then the designer recommends how to improve the ad.  This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder […]

Spotify Offers “Share on a Billboard” Button to Premium Users

By Cody J. Riebe, Insights Specialist at BillboardsIn At the beginning of each December, music streaming giant Spotify offers users a year-end analysis of their listening habits, called Spotify Wrapped. It breaks down data such as which artists, songs, and genres they listened to most throughout the year. It also […]