Insider sat in on Sally Dickerson’s June 20, 2018 OAAA webinar Maximizing Media Plans with OOH. Dickerson is a Managing Director at Benchmarketing, a division of OMG. Her firm has been performing a Benchmarking study for the OAAA using US data from 30 different national brands. A key finding of […]
Tag: Benchmarking
Out of Home, ROI and the Media Mix
by Matt Kelchner, Media Coordinator, EMC Outdoor What would you do if we were to tell you that in order to make your advertising campaign work to its fullest extent, you should not only triple your Out of Home budget, but take dollars away from television and radio to do so? Now […]
