Insider’s take: Technology isn’t always the miracle cure. Today Josh Lawton talks about the pros and cons of different forms of out of home tech. By Josh Lawton, COO and Co-Founder, Abraxis Technology OOH owners and advertisers are being swamped by technological advancements, all of which are promising insight that […]
Tag: beacons
Google, Beacons and Digital Signs
Dave Haynes at Sixteen Nine has a fascinating podcast interview with Chris Lydle, Google lead for digital signage and kiosks. Lydle says Google doesn’t want to compete in developing a content management system for digital signage but that it wants products like Chrome, Android and Eddystone to be used as the […]
Beacons and Outdoor Advertising
Beacon maker Beaconstac has blog post called 7 scenarios where Beacons can Transform OOH Advertising. Two uses for beacons caught Insider’s eye. Beacons and outdoor advertising can interact with people in areas where they are waiting, e.g. airports, hospitals, bus and subway stops. JCDecaux did this in the Hong […]
JCDecaux Using Beacons at Hong Kong Airport
Insider wrote last Saturday about Beacons and Outdoor Advertising. In an article yesterday Insite MediaCom discussed about the importance of beacons in the expansion of a street furniture business. Moodie Davitt reports that JCDecaux is using beacons to supplement an Out-of-Home ad campaign at Hong Kong International Airport. Coach has […]
Company of the Day: Insite MediaCom
Company: Insite MediaCom Markets: Southeastern and Mid Atlantic States. Headquarters: 150 NW 70th Avenue, Suite 3, Plantation, FL 33317. Phone: 888-867-2194 Insite Mediacom owns 2000 billboard faces in Alabama, Georgia, South Carolina, Florida, West Virginia, Maryland and Pennsylvania Insite MediaCom has a partnership with Diamond Communications for the marketing and […]
Beacons and Billboards
MediaPost has an article on Beacons and billboards. Vector Media has installed Gimbal beacons in 500 double decker buses which in New York, Miami, Los Angeles and Chicago. The beacons gather info from beacon-enabled smartphones. When a consumer gets within 50 feet of a bus they get a text message […]