On yesterday’s Billboard Insider Podcast Geopath President Kym Frank discussed autonomous cars, hyper-targeting, the death of ad agencies, subway ads, privacy and smart cities. Autonomous cars. Overrated. Not because they’re not a thing. I think that the entire landscape or transportation is changing and focusing on autonomous cars is only […]
The New York Times did a nice feature this week called Digital Data Gives Billbaord Owners More Reason to Love a Good Traffic Jam. It quotes Lamar’s John Miller, Clear Channel Outdoor’s Dan Levi, Outfront Media’s Jeremy Male and iHeart’s Robert Pittman on how they use data to target commuters […]
Whoever owns data will own the advertising surrounding driverless cars says Sara Fischer at Axios. Former Salt Lake City Mayor Ralph Becker has formed a Scenic Utah chapter to fight billboards. The Salt Lake Tribune did a fairly even handed piece, quoting Dewey Reagan on the importance of billboards to […]
Insider just read Mary Meeker’s Internet Trends 2018, a 294 slide presentation that explains all things internet. Meeker didn’t specifically mention out of home but two slides in the deck caught Insider’s eye. The first slide shows that the rate of physical store sales growth has been declining. Could it […]
This week Insider talked with PJ Solomon investment banker Mark Boidman about his recently published book Times Square Everywhere. Boidman argues that out of home will thrive in the future because it’s the only form of media which has a friend in technology. Do recent events (facebook data issues, the implementation of […]
Insider talked last week with an institutional investor interested in the out of home business. The investor was bearish on other forms of media but bullish on out of home. Insider asked the investor whether autonomous cars were a risk to out of home and here’s what he heard: I’m […]
Some people tell Insider that driverless cars will negatively impact the out of home because driverless cars will have no windows. Insider can’t imaging riding in a windowless vehicle. Insider ran across a couple pictures of Toyota Research Institute’s driverless car in a Mashable article. Looks pretty much like […]
Brooklyn Outdoor’s Candice Simons takes an optimistic view of autonomous cars and out of home in Autonomous Vehicles and the New Driving Experience. She thinks that bus benches and street furniture will become more important as data points for future commuters. Commuters will also have more time to look out […]
Chan Lieu of the Washington DC Law Firm Venable talked about self-driving cars on yesterday’s OAAA webinar. The webinars are a valuable perk of OAAA membership and a good reason to join OAAA. Here are the highlights. Deployment of autonomous cars will take 20 years if you look at technology […]
Media investment banker Mark Boidman projects that autonomous cars won’t account for a significant number of vehicles on the roadway for at least 25 years. Take a look at this slide from Mark Boidman’s presentation to the 58th FEPE Congress. You can download Boidman’s presentation Out of Home Media […]
