AT&T has been chosen by the out of home (OOH) advertising industry and the Out of Home Advertising Association of America (OAAA) to receive the 2020 OBIE Hall of Fame Award. Established in 1992, the OBIE Hall of Fame was created to recognize brands that have built an enduring legacy […]
The leader of the national advertisers’ group flagged a potential future headache for those who use consumer data to better target ads: a populist pro-privacy proposal in bellwether California. Bob Liodice, CEO of the Association of National Advertisers, was the wrap-up keynoter on May 9 at the 2018 Geopath/OAAA OOH […]
With permission from Extension Media. By Mark Boidman, Susan Wang, and Brandon Yoshimura, PJ SOLOMON The Out of Home media and advertising (“OOH”) industry is undergoing a digital and data-driven transformation. OOH reaches consumers who are “on the go” or in transit and encompasses a variety of formats including billboards, posters, […]
What happens when you take two of the top ten advertiser’s in the U.S. and merge them together? According to the Wall Street Journal, it will mean less money spent on advertising for a combined entity. Last year AT&T, at $1.84 billion, ranked second in U.S. paid media. Time […]
