Tag: Apple

Smooth Sailing for OOH as Online Faces Headwinds

By Anna Bager, OAAA President and CEO Like every profession, financial analysts love buzzwords built on metaphors. “Headwind” means problem. A headwind facing Facebook, says its CFO Dave Wehner, is Apple’s privacy changes introduced earlier this year through iOS 14. He warned, “Apple’s iOS 14 will severely impact Facebook’s advertising […]

Apple’s Privacy Update Is An OOH Opportunity

By James Munnerlyn, President and Co-Founder of Blip Billboards Facebook and Instagram ads — along with other forms of digital advertising — are now becoming less effective at targeting and more expensive because of Apple’s latest iOS update and privacy policy. This shift is forcing small and medium businesses (“SMBs”) to […]

Tracking Mobility Trends

Geopath has amazing reports for members tracking mobility post Covid.  What are your options if you aren’t a Geopath member? Ubimo’s Covid-19 dashboard shows trends in movement around Place based OOH properties.  This chart, for example, shows that doctor visits and convienence store visits are above a pre covid baseline, […]

Why Apple’s privacy changes will be a boon for out of home.

By Eric Kubischta, Co-Founder and Chief Technical Officer, The Lucit Agency Retargeting, behavioral targeting, and the ability for apps and websites to track you across the web is dying, and Apple is leading the way. What does this mean for OOH? – Dollars spent on inventory digital re-targeting campaigns, now need […]

New and Noted: Streaming Wars, Attribution and Digimedia

“The streaming services know they have to break through with consumers” says Clear Channel Outdoor Chief Revenue Officer Bob McCuin in Bloomberg’s Billboards Love Streaming Wars Because That’s where Ads End up.  The Bloomberg thesis is that out of home is a clear winner in the streaming services wars as […]

Tech Brands Use OOH to Pledge Privacy Commitments

Responding to consumer interest in privacy, tech brands are using out of home (OOH) media to communicate their respect for privacy. Public opinion research shows strong support among Americans for privacy rights. At the same time, consumers appreciate conveniences of instant communication and sharing, mapping, online shopping, anti-theft devices, and […]

Connecting With OOH During My Daily Commute

By Q Chaghtai Digital Brand Manager at OAAA As I wake to dawn breaking through my 11th floor apartment windows, I gaze off into a perfect view of the city. To the south, I’m greeted by the Capitol building across an expanse of DC brownstones, and if I turn my head […]

New and Noted January 10, 2018

“Privacy matters. Customers matter. Tech giants need to realize that no matter how big the company is, it still has a responsibility to consumers to protect their information, even if that means protecting information from its own company.”  Privacy issues aren’t going away any time soon.  Apple Flaunts Privacy at […]

Tech and Out of Home

OAAA Chief Marketing Officer Stephen Freitas spotted this example of a high tech company using out of home to make a point.  Google’s got a wrap on a people mover.  Apple’s got a wallscape saying “What happens on your iphone stays on your iphone” at this week’s Consumer Electronics Show. […]

Engaging Consumers with User-Generated OOH

An OAAA Special Report By Nicole Randall,  OAAA Communications Director, Brands have been using user-generated content (UGC) for social media campaigns since programs and apps like Instragram and Snapchat gained popularity. Advertisers quickly learned UGC about brands is created and shared by their customers, whether those brands or consumers recognize it or […]