Tag: Ad Agencies

New and Noted – November 9, 2018

“As Silicon Valley takes a bigger share of ads, it gets easier for clients to cut out the middlemen” says Wall Street Journal.  Companies are bringing digital ad buying in house.  Facebook and Google don’t share their data with ad agencies. Agencies are dealing with credibility fallout from the ANA […]

Millennials And Ad Blocking Software

A recent article in eMarketer provides some insight into on-line attitudes of millennials (US ages ages 18-24). Anatomy Media, a creative advertising agency specializing in entertainment marketing, surveyed 2,700 US adults ages 18 to 24. Overall, the study found that: Most US millennial internet users have an ad blocker on […]

Outdoor Advertising Complements Online and Mobile

A recent post by EMG Marketing CEO, Ron Vines entitled “Outdoor Advertising: Offering Reliability when 54% of Online Display Ads Are Not Viewable“, provides the following points: Marketing professionals are often shocked to learn that  over half of online display ads are not viewable by consumers. With bots accounting for over […]

ANA Report Criticizes Ad Buying Practices

The Association of National Advertisers has issued a sobering report on the lack of transparency in media buying.  The 58 page report is titled An Independent Study of Media Transparency in the US Advertising Industry.   The report is based on 142 interviews with outdoor, digital, TV and print media buyers […]

The Buzz on Undisclosed Ad Agency Rebates

Insider wrote Saturday about an Association of National Advertisers study which found that ad agencies are getting undisclosed rebates from radio, TV and outdoor clients.  The study will be released this week.  Insider asked three industry executives whether undisclosed rebates are are a problem in the outdoor industry.  One source […]

Ad Agencies Getting Rebates From Media Companies for Advertising

Dow Jones Business News reports that an 8 month probe by the Association of National Advertisers found that ad agencies are getting rebates from radio, TV and outdoor companies for spending a certain amount of money on behalf of their radio, TV and outdoor clients.  Rebates are a common practice […]