Tag: 2017 OAAA/Geopath

Those Who Tell Stories Rule the World

Media Village posted their thoughts on the top 5 takeaways from last weeks 2017 OAAA\Geopath National Convention.  Here they are:   1.Storytelling.  “Those who tell stories, rule the world” said Shane Snow  Chief Creative Officer of Contently.   2. Media Amplification.  There is a consistent blending of the offline and virtual worlds. […]

2017 Local Case Study Winners

In 2016, OAAA and Geopath established the annual Local Case Study Contest contest to generate quantifiable proof of the value of OOH within local ad communities. The response to the contest has been tremendous, and the 2017 winners were announced at the OAAA\Geopath National Convention + Expo in New Orleans,LA. The […]

Twitter Takes Home Platinum OBIE Award

OAAA presented 48 awards this week at the 75th OBIE Awards Show, held during the 2017 OAAA\Geopath National Convention + Expo in New Orleans, LA. The OBIE Awards recognize exceptional OOH advertising design. Twitter was honored with the first Platinum OBIE Award for its in-house #What’sHappening campaign. Looking to position itself […]

Marci Werlinich on What To Look OUT for at the 2017 Convention

Marci Werlinich is VP of Membership and Administration at the Outdoor Advertising Association of America (OAAA). She’s spent her entire 31-year professional career serving the OAAA and its members. Marci focuses on membership recruitment, planning logistics, human resources and information technology. Marci was elected into the OAAA Hall of Fame in […]

Nancy Fletcher on the 2017 OAAA/Geopath Convention

Registration is open for LookOut, the 2017 OAAA/Geopath convention May 15-17, 2017 in New Orleans (https://lookout2017.com/ on the OAAA website).  Insider asked Nancy Fletcher to reflect on highlights from last year’s convention and to talk about what to look forward to at this year’s convention. Nancy, what were some of […]