Post Tagged with: "2017 OAAA/Geopath"

Those Who Tell Stories Rule the World

Media Village posted their thoughts on the top 5 takeaways from last weeks 2017 OAAA\Geopath National Convention.  Here they are:   1.Storytelling.  “Those who tell stories, rule the world” said Shane Snow  Chief Creative Officer of Contently.   2. Media Amplification.  There is a consistent blending of the offline and virtual worlds.  Today more than ever, OOH needs to work smarter to earn attention.  Once you gain that, consumers know where to find and share your brand.   3. The Power of […]

by John Weller· · 0 comments · Creative

2017 Local Case Study Winners

In 2016, OAAA and Geopath established the annual Local Case Study Contest contest to generate quantifiable proof of the value of OOH within local ad communities. The response to the contest has been tremendous, and the 2017 winners were announced at the OAAA\Geopath National Convention + Expo in New Orleans,LA. The 2017 Local Case Study Contest Grand Prize Winner: Karen Goumakos Reagan Outdoor Austin, TX Goumakos won a trip to the national convention in New Orleans, LA, along with a trophy […]

by John Weller· · 0 comments · Creative

Twitter Takes Home Platinum OBIE Award

OAAA presented 48 awards this week at the 75th OBIE Awards Show, held during the 2017 OAAA\Geopath National Convention + Expo in New Orleans, LA. The OBIE Awards recognize exceptional OOH advertising design. Twitter was honored with the first Platinum OBIE Award for its in-house #What’sHappening campaign. Looking to position itself as the social media site where conversations take place, Twitter proved the effectiveness of simplicity by pairing a hashtag with a variety of images reflecting today’s top social and political […]

by John Weller· · 0 comments · Creative

Marci Werlinich on What To Look OUT for at the 2017 Convention

Marci Werlinich is VP of Membership and Administration at the Outdoor Advertising Association of America (OAAA). She’s spent her entire 31-year professional career serving the OAAA and its members. Marci focuses on membership recruitment, planning logistics, human resources and information technology. Marci was elected into the OAAA Hall of Fame in 2011.  Insider talked with Marci last week. Marci, how big is OAAA staff? OAAA has a small but dedicated staff of 12 who serve over 800 member companies. Most people […]

by billboardinsider· · Comments are Disabled · Business

Nancy Fletcher on the 2017 OAAA/Geopath Convention

Registration is open for LookOut, the 2017 OAAA/Geopath convention May 15-17, 2017 in New Orleans (https://lookout2017.com/ on the OAAA website).  Insider asked Nancy Fletcher to reflect on highlights from last year’s convention and to talk about what to look forward to at this year’s convention. Nancy, what were some of the highlights for you at the May 2016 Geopath/OAAA convention? Highlights from the 2016 convention: the rollout of Geopath (formerly TAB), continued industry growth, and proof that our medium drives […]

by billboardinsider· · Comments are Disabled · Business