T-Rex Still Suing…and still settling.

Screen Shot 2016-03-07 at 8.10.46 AMInsider has written before about T-Rex lawsuits against digital billboard companies relating to patent infringement.  Daktronics, Formetco and Watchfire have settled with T-Rex so their customers are not at risk.  T-Rex has been expanding its litigation net to include non-billboard operators of digital sign networks.  During March, T-Rex sued:

  • Zoom Media which operates a captive digital audience network in gyms
  • Eye Corp which operates a network of indoor digital signs in shopping malls, bars, train stations and coffee shops
  • ANC Sports Enterprises which operates digital billboards in stadiums, entertainment facilities and transit hubs.

Insider is aware of one potential new entrant into the digital billboard market which was concerned about T-Rex litigation risk.  The company called T-Rex and secured a license.


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Reagan Juggernaut - Billboard Insider

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