Snapchat billboard ads use hyper-local geo-filters.

Business Insider reports that Snapchat has been running logo-less billboards across the United States which celebrate local neighborhoods (e.g. Palm Springs, the Meatpacking District and Soho in New York, Lincoln Park in Chicago,  Mission and Fisherman’s Warf in San Franscisco).  The billboards use geofilters – location based graphics that Snapchat users place over their snaps to make their photos more entertaining.  Snapchat allows users to submit their own geofilters and is using a selection of geofilters for the ad campaign.

Insider’s take: You have to like this hyper-local, user-generated advertising campaign.

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