Snapchat Ads Starting to Pop Up

screen-shot-2016-10-10-at-2-57-40-pmSnapchat marketing codes are starting to show up in different venues, inviting people to scan them with promises of promotional add-ons inside the app.

Ad Age is reporting that Snapchat has turned the concept into an ad format called Snap to Unlock. Brands put the codes, which look like Snapchat logos, on billboards, in stores or on products for people to scan.

Universal Pictures, a longtime Snapchat advertiser, is among the first to test the Snap code marketing for its new movie “The Girl On the Train.” Mysterious billboards will be showing up around subways in New York and Washington, D.C., and in parts of Los Angeles.

These are Snapchat’s new twist on old QR codes.  Originally QR codes were a flop, but they were at a disadvantage because consumers had to scan them with different types of apps, all of which needed to be downloaded for the sole purpose of QR code-scanning. Snapchat is already downloaded and in frequent use on many people’s phones.

Now Snapchat is making Snap to Unlock ads a more formal ad offering. Advertisers said they expect them to show up more for the holiday marketing push.


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