Rate This Board by Owen Design Co

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising.

This weeks rating is provided by Adam Owen, Creative Director of Owen Design Co., an Austin, TX firm specializing in OOH design and branding.  Adam has designed billboards for over 20 years more than 100 billboard clients.  Adam is a Vendor Associate in the IBOUSA.  You can reach Adam at adamowencreative@gmail.com or 336-209-4138.

cdl-billboard

Design: CDL Truck Sales

Rating: 3.5 (average/very good)

  • Has too many words and I kind of want to unstretch some of the type.
  • I like the use of color and depth this concept. 
  • It looks like the designer hung in there with the design first and then shoehorned in all the details later.  

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