Rate This Board by Owen Design

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising.

This week’s rating is by Adam Owen, Creative Director of Owen Design Co., an Austin, TX firm specializing in OOH design and branding.  Adam has designed billboards for over 20 years more than 100 billboard clients.  Adam is a Vendor Associate in the IBOUSA.  You can reach Adam at adamowencreative@gmail.com or 336-209-4138.

stolli-vodka

Stoli Vodka

Rating: 4.5 (very good/great)

  • Love this one.
  • Brilliant use of the implied line in the bottle.
  • The red screams seasonal without having the usual visual puns.
  • If I had to pick a flaw it would be the bottle needs to be a little bigger in extension.

 

 

 


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