Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder of Out of Home Creative, an outdoor advertising design firm specializing in out of home design for businesses, agencies, media buyers and out of home companies. Melody has been in the outdoor industry since 1999.

FILA

Rating: 4 (very good)

• This is a nice, clean, bold, branding board.

• Great use of vibrant colors and bold image of the product.

• It is assumed this product can be found at any retailer that carries Fila.

• I couldn’t read the bottom two Left lines so I would have advised the client to leave it off change it to a darker color, take out, “For Comfort and For Stability” and enlarge the rest of the wording for better visibility

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