Rate This Board by Out of Home Creative

Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great).  Then the designer recommends how to improve the ad.  This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder of Out of Home Creative, an outdoor advertising design firm specializing in out of home design for businesses, agencies, media buyers and out of home companies. Melody has been in the outdoor industry since 1999. Insider uses and endorses her services.

Barnes

Rating 2 (Below Average)

  • This has probably turned a lot of heads. Outdoor companies are always looking for ways to creatively advertise available inventory, so this was a simple but clever way to self-promote. However, the execution could have been more creative.

 

  • Recommendations
  1. Keep content and logo (for this type of message) inside the live area. I don’t like how the logo is bleeding under the structure and from this view, the “g” is too close to the bottom and may look cut off from far away. If we are making people turn their heads to read this, little adjustments like these are helpful.
  2. I would have used a complimentary background color against the BARNES Green instead of using all Green hues. A different background color would create contrast, separation and place more focus on the message.
  3. A more interesting and title case font would have been easier to read instead of all capitalized, italicized and (almost) the same size. By using a different font or style, they could have focused on, “Turning Heads” and had “Since 1916” a little smaller.

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