• Rate This Board by Out of Home Creative

    Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great).  Then the designer makes recommendations on how to improve the ad.  This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder of Out of Home Creative, an outdoor advertising design firm specializing in out of home design for businesses, agencies, media buyers and out of home companies. Melody has been in the outdoor industry since 1999. Insider uses and endorses her services.

    Teammates.org

    Rating 4 (very good)

    • Overall the advertisement is well put together. It is eye catching with the bright Red and curved bold font.
    • I like the extension for the head and the bottom of the bench.  It opens up and extends the ad space. I design benches as well and have not come across one this tall or that has a bottom panel.  I’m assuming they installed a back and lower board for this advertisement specifically.

    Several Billboard Insider readers have asked Melody to demonstrate how to improve an ad so she has prepared a before/after visual below.  Her recommendations are shown on the after version.

     

    • I am a stickler for having the text read “Left to Right” in this case, I don’t mind the boy on the left to draw initial attention but still feel the boy could have been on the right.
    • The website should be lower case with only the “T” capitalized because if this is also for motorists, all caps may be hard to read.
    • The message is a little vague, leaving the public to wonder who “Teammates” is. Maybe that is their M-O to get you to go to their website.  I would enlarge “mentor” because that is what the advertisement is about and it is one of the smaller items.
    • Capitalize the “L” in lives. Not sure why that was the only word in the sentence lower case.  An oversight in the original design?

     


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