Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder of Out of Home Creative, an outdoor advertising design firm specializing in out of home design for businesses, agencies, media buyers and out of home companies. Melody has been in the outdoor industry since 1999. Insider uses and endorses her services.

Is Your AC Cold – Rating 4 (above average)

• Very easy to read and fun use of bringing the advertisement to life by having the “C” in Cold coming off the board.
• Co op is easily seen for the brand you would be entertaining to purchase.
• The company advertising is hard to make out, I would have suggested enlarging their logo more and using a different background color.

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