Rate This Board By Out of Home Creative

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder of Out of Home Creative, an outdoor advertising design firm specializing in out of home design for businesses, agencies, media buyers and out of home companies. Melody has been in the outdoor industry since 1999. 

Vera Bradley

Rating 3 (average)

  • I really like the dark Pink background, I don’t see this color used a lot (on static) and it really pops. The whole color scheme contrasts well. With that said, I’m not sure from several hundred feet away you would be able to make out the city scene.

 

  • I believe the billboard location is surface street which is good because you can see the smaller font used for the location. The date is also a nice size for this height, bold and easy to read.

 

  • What you can’t easily see is what the event is or who’s having it. The font is thin and from afar may not be visible. From 100ft away you may be able to read it since the board is low. When I received this image from Billboard Insider, I had to zoom in on my mobile phone to read the Left side. Motorist can’t zoom in so it is important to have all information bold and easy to read.

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