Rate This Board By Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Greg Callaham (www.gregcallaham.com) who has 30 years of experience in outdoor advertising design. Insider uses and endorses Callaham’s services.

work here be happy

Work Here Be Happy

Rating: 5 (great)

  • This is excellent use of a billboard as an on-site sign and marketing vehicle.
  • The short, pointed message plays to potential employees who want to change jobs or are out of a job. And it tells you exactly where to look for that proposed happiness.
  • A little gradient makes the background more visually interesting and highlights the headline and arrow.
  • The business name is positioned in a darker area, which allows it to overcome a little lack of size with contrast and legibility.

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