• Rate This Board By Greg Callaham

    Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently. This week’s rating is provided by Greg Callaham www.gregcallaham.com) who has 30 years of experience in outdoor advertising design.  Insider has used and endorses Callaham’s services.

    Two Hats Beer

    Rating: 5 (great)

    • A large visual with a legible logo, a five-word selling message that hits the mark dead center, and a color palette that contrasts nicely with the background for easy legibility while reinforcing the product in the reader’s mind.
    • Is it super creative? No. Does it have extensions? No. Three-dimensional cartoon characters? No. Is it clean, effective outdoor advertising? You bet! If I were sitting in rush hour traffic on a hot day and saw this ad, I’d be looking for a place to get a Two Hats to crack open when I got home.
    • Raise a glass to the board that earned itself a 5 (great).

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